This document outlines the distribution and engagement team at Europeana, including their structure, responsibilities, and synergies with Europeana projects. The team is led by Milena Popova and includes specialists focused on B2B marketing, events, social media, content research, and Europeana projects. External consultants also support end-user engagement. Synergies between projects include using thematic channels on Europeana's portal to promote specific content to wider audiences with minimal resources.

1. Distribution & Engagement
Milena Popova, Europeana
26 September 2013, The Hague

2. Topics
1. Activity scope
2. Team structure and responsibilities
3. Synergies with Europeana projects
4. Questions?

4. Team structure &
responsibilities

5. Milena Popova
Senior Marketing Specialist
milena.popova@kb.nl
B2B Product Marketing / New
Markets / Events / Linkedin
Ad Polle
Senior Project Coordinator
ad.polle@kb.nl
Europeana 1914-1918 project
Europeana 1989 project
Neil Bates
Marketing Specialist
neil.bates@kb.nl
End-user engagement and
research (Pinterest, Fashion
Tumble) / Social media
Anna van den Broek
Marketing Assistant
anna.vandenbroek@kb.nl
Content research / Europeana
blog/ Virtual exhibitions
Michelle van Dujn
Web Communication & Marketing
Specialist
michelle.vanduijn@kb.nl
Europeana 1914-1918 project
Europeana 1989 project
Europeana newsletter
Wiebe de Jager (Team Manager)
Marketing Manager
wiebe.dejager@kb.nl

6. Alex Hinojo
Wikimedia Relations
Chris Wild, Retronaut
End-user engagement programme
External consultants

7. Synergies with Europeana projects

8. Powerful collaboration space

10. A collaborative publication platform
Thematic channels will be sub-spaces of
Europeana portal which enable partners to
promote theme-specific content to larger
audiences and ensure richer user experience
with minimum resources.

11. Thank you!
Milena.Popova@kb.nl