There is now increasing interest among educators in schools and universities in engaging learners through the use of web logs (blogs). Learners can easily articulate questions and also publish their learning experiences and reflections. Moreover, blogs have great potential to facilitate collaboration and peer interactions, so that they become a breeding ground for the development of an effective learning community. However, learners tend to use blogs mostly for entertainment purposes. This paper will discuss how some educators design structured learning tasks and ways to motivate learners to participate in course-based blogs.