Millenial consumption of TV and Movies

1. Millennial Consumption
of TV and Movies
Group 2.6
Ethan Melvin
Jessica Price
LeighAnn Scribner
Kristen Romero
Veronica Gualeni

2. Background &
secondary research

3. Background and secondary research

7. Specific objectives of the study

12. Research Questions
1. What percentage do movies make up of overall content being consumed
by millennials?
2. What percentage of millennials’ viewing time is being spent watching
movies vs. being spent watching TV programs?
3. Which streaming service is most utilized by millennials?
4. What devices do millennials use most often to consume content?
5. Does word of mouth significantly impact an individual's willingness to
watch it?
6. What role does social media engagement play in millennials’ choice of
what TV/movies to watch and on which streaming platforms?

13. Findings

17. - Based on the responses of millenials between the ages of 18-34, data showed that
50% of respondents were users of Netflix, while only 1% of respondents were users
of DirectTV Now.
- Hulu followed secondly behind Netflix with data showing that 23% of respondents
were users of Hulu

19. - Respondent

24. Findings to each research question

26. Findings to each research question

28. Study
Limitations

30. Limitations
● Respondents to our survey likely accessed the survey from
a social media platform, limiting the number of potential
respondents who may have been willing to take the
survey, had it been marketed further.
● Although there was an option for “other” to act as open
ended question, respondents may not have entered in a
device that was not on the available options for answers,
due to lack of recall.
● Faulty representation of entire population due to age and
gender limitations

31. Conclusions
● Netflix dominates the streaming service industry in regards
to at home and mobile streaming.
● Traditional methods of content consumption are vastly
tapering off with the introduction of streaming providers
such as Netflix, Hulu, and Amazon Video.
● In the climate of today’s movie and production industry, it
is essential for marketers to implement and execute
campaigns that focus on short term promotions, i.e.
quarterly campaigns as opposed to annual campaigns.

32. Conclusions
❖ Consumers are more likely to watch content if it
was recommended by a friend or family member
❖ Consumers consumption patterns vary depending
on which streaming platform they are using
❖ Consumers primarily use Netlfix & Hulu to watch
TV shows and a mix of other platforms to watch
movies

33. Future Research
● Polling older generations
● Implementing a similar survey in future years in order
to gain information on new technology and methods
of media consumption
● Polling different cultures in an effort to compare and
contrast media consumption across the globe