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CUSTOMER RELATIONSHIP
MANAGEMENT
as an enabler of customer centric strategy
FEATURING….
AS AN ENABLER OF CUSTOMER
CENTRIC STRATEGY
2
RELATIONSHIP BETWEEN
IT AND CRM
IMPLEMENTATION
CASE IN POINT
3
4
5
6
WHAT IS CRM?
FUTURE
1
WHAT IS CRM …..
CRM is the business strategy that aims to
understand, anticipate, manage and
personalize the needs of an organization's
current and potential customers.
CRM AS AN ENAblER…..
 Attracting new customers.
 Generating more business from existing
customers.
 Retaining profitable customers.
RELATIONSHIP BETWEEN IT AND CRM
ADVANTAGES
 Shared or distributed
data
 Cost reduction
 Better Customer
Service
 Increased Customer
Satisfaction
 Better Customer
Retention
 Loyal customers
 More repeat business
 More new business
 More Profit
CRM IMPLEMENTATION
 Remember that Culture is King
 Set Realistic Goals
 Obtain and Maintain Senior Management
Support
 Analyze Working Processes
 Select the Right Software Partner
CHARACTERIZATION
OF CRM MATURITY
A CASE IN POINT-BHARTI AIRTEL
WHY CRM?
 System was run manually.
 only 40 percent of customer issues were getting
resolved-
 Now about 90 percent,To manage the expectations of
the customers
 provide them with innovative products and services in
a manner which makes them loyal.
WHICH CRM ?
 Bharti is using the Oracle CRM platform.
 Provide AirTel services anywhere and at any time.
 Same quality of service no matter whichever call centres
she contacts
A CASE IN POINT-BHARTI AIRTEL
VALUE DERIVED?
 AirTel is now able to give its customers more value for
money.
 Able to provide customers different schemes and
services depending on airtime usage.
 Managed to segregate their workflow with the help of
the CRM tool.
THE BREAK-UP
A CASE IN POINT-BHARTI AIRTEL
FUTURE
 The Internet will continue to be exploited to
gather and attract data from customers.
 Analytical technologies will be used more often
to generate, anticipate or directed customer
behavior.
 Real time integration of data.
PRESENTED BY:
GROUP 2
AMITANSHU SRIVASTAVA
ALOK KUMAR
ABHISHEK SAXENA
A N PANIGRAHI
Amar Tiwari
ANKUR GOLCHA

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crmfinal-090419103744-phpapp02.pdf

  • 1. CUSTOMER RELATIONSHIP MANAGEMENT as an enabler of customer centric strategy
  • 2. FEATURING…. AS AN ENABLER OF CUSTOMER CENTRIC STRATEGY 2 RELATIONSHIP BETWEEN IT AND CRM IMPLEMENTATION CASE IN POINT 3 4 5 6 WHAT IS CRM? FUTURE 1
  • 3. WHAT IS CRM ….. CRM is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organization's current and potential customers.
  • 4.
  • 5.
  • 6. CRM AS AN ENAblER…..  Attracting new customers.  Generating more business from existing customers.  Retaining profitable customers.
  • 8.
  • 9. ADVANTAGES  Shared or distributed data  Cost reduction  Better Customer Service  Increased Customer Satisfaction  Better Customer Retention  Loyal customers  More repeat business  More new business  More Profit
  • 10. CRM IMPLEMENTATION  Remember that Culture is King  Set Realistic Goals  Obtain and Maintain Senior Management Support  Analyze Working Processes  Select the Right Software Partner
  • 12. A CASE IN POINT-BHARTI AIRTEL WHY CRM?  System was run manually.  only 40 percent of customer issues were getting resolved-  Now about 90 percent,To manage the expectations of the customers  provide them with innovative products and services in a manner which makes them loyal. WHICH CRM ?  Bharti is using the Oracle CRM platform.  Provide AirTel services anywhere and at any time.  Same quality of service no matter whichever call centres she contacts
  • 13. A CASE IN POINT-BHARTI AIRTEL VALUE DERIVED?  AirTel is now able to give its customers more value for money.  Able to provide customers different schemes and services depending on airtime usage.  Managed to segregate their workflow with the help of the CRM tool.
  • 14. THE BREAK-UP A CASE IN POINT-BHARTI AIRTEL
  • 15. FUTURE  The Internet will continue to be exploited to gather and attract data from customers.  Analytical technologies will be used more often to generate, anticipate or directed customer behavior.  Real time integration of data.
  • 16. PRESENTED BY: GROUP 2 AMITANSHU SRIVASTAVA ALOK KUMAR ABHISHEK SAXENA A N PANIGRAHI Amar Tiwari ANKUR GOLCHA