The official media guide for the 2014 Fantasy of Trees event in Knoxville, Tennessee to benefit East Tennessee Children's Hospital. Find out more at http://www.fantasyoftrees.org

1. For the benefit of

2. 20142014
Follow us on
Twitter
@fantasyOfTrees
and tweet
using #FOT

3. Media Partners,
We are celebrating the 30th anniversary of Fantasy of Trees to benefit East Tennessee
Children’s Hospital. The 2014 theme is“A Winter Wish Come True.”Thousands of
twinkling lights, a village filled with NEW holiday shops and a snow covered forest of
trees is decorated in anticipation of the area’s premier holiday event.
The 30th annual Fantasy of Trees begins on Wednesday, November 26 and continues
throughout the Thanksgiving weekend, concluding on Sunday, November 30.
We invite you to ask your viewers, readers and listeners to take a trip through this
winter wonderland with us. It’s all decked out with Christmas cheer just waiting for
you to shop, play and enjoy all the sights and sounds of the holiday. We would also be
happy to provide you with complimentary tickets to give away for contests and other
promotions. Call if you are interested.
Please don’t hesitate to contact Children’s Hospital Marketing Department at
(865) 541-8723 if you have any questions or if
you need additional information about what
Fantasy of Trees has to offer for the holidays.
We look forward to seeing you for this
special anniversary event November 26 - 30
at the Knoxville Convention Center.
Erica Estep
Public Relations Manager
(865) 541-8276
Seth Linkous
Director of Marketing
(865) 541-8166
A Winter
Wish Come True
3
0 th A
nniversary

4. Fact Sheet - Fantasy of Trees Presents
“A Winter Wish Come True”
WHAT: The 30th annual Fantasy of Trees – a spectacular five-day holiday
celebration to benefit East Tennessee Children’s Hospital.
The Fantasy of Trees showcases hundreds of sparkling designer-decorated holiday trees,
a variety of festive and colorful decorations and holiday gift shops with unique items for
everyone on your Christmas list. Special events include a Babes in Toyland parade and
an activity just for seniors: Santa’s Senior Stroll. Visitors will be delighted by a unique
village of gingerbread houses, continuous live entertainment, dozens of children’s
activities, hands-on crafts and visits with Santa.
NEW for the 2014 season are specialty holiday vendors, new kids crafts, a Teddy Bear
Clinic and an 8 foot tall snow globe for your holiday photos.
WHEN: Wednesday, November 26 9 a.m. – 9 p.m.
Thursday, November 27 3 p.m. – 8 p.m. (Thanksgiving)
Friday, November 28 9 a.m. – 9 p.m.
Saturday, November 29 9 a.m. – 9 p.m.
Sunday, November 30 Noon – 6 p.m.
WHERE: Knoxville Convention Center, located at Clinch Ave. and Henley St.
WHO: Thousands of East Tennesseans will donate nearly 171,000 volunteer
hours to make this year’s Fantasy of Trees a reality for kids of all ages
to enjoy.
WHY: A child-friendly environment, a team of highly skilled pediatric experts
and the very at latest in pediatric medical technology enable East
Tennessee Children’s Hospital to remain the region’s leading pediatric
referral center. Proceeds raised from the 2014 Fantasy of Trees will help
purchase an OPMI Pentero Microscope that will provide neurosurgeons
clearer and more powerful magnification during surgery.
TICKETS: NEW 30th
anniversary ticket prices. Adults $8, Children 4-12 $4,
Children 3 and under are admitted free. NEW Family 4-pack $20 (online only)
Major Event SponsorsThe William B.
Stokely Jr.
foundation

5. Fantasy of Trees has grown tremendously since the Auxiliary of Children’s Hospital started
the event 29 years ago. The comparison of numbers from the event’s first year in 1985 to last
year’s totals shows just how much Fantasy of Trees has evolved through the years.
1985 2013
Attendance Estimated 13,125 43,973
Net Proceeds $13,843 $300,141
Volunteer Hours Estimated 12,000 hours 182,644
Designer Items 60 400
Total Attendance in 29 Years: .................................................................................................. 1,358,360
Total Volunteer Hours in 29 Years: .........................................................................................2,864,579
Total Net Proceeds in 29 Years: .............................................................................................$6,677,590
29Years of Success
Order tickets online: www.fantasyoftrees.org

6. With the help of many generous sponsors, the loyalty of Knoxville corporations and organizations
and millions of visitors, Fantasy of Trees has raised more than $6.6 million to benefit the sick and
injured children of East Tennessee, Southwest Virginia, Southeast Kentucky and Western North
Carolina. Funds from the first four years were designated for various medical equipment needs
throughout the hospital. In 1989, Fantasy of Trees organizers began to designate proceeds to fund
specific areas of the hospital each year.
A Tradition of Giving
• 1989 Surgery Department
• 1990 Pediatric Intensive Care Unit
• 1991 General Medical Equipment
• 1992 New Acuson 128XP Ultrasound Unit
for Radiology
• 1993 Ambulatory Care Center
• 1994 Neonatal Intensive Care Unit and
Surgery Department
• 1995 Post Anesthesia Care Unit and
Surgery Department
• 1996 Neonatal Intensive Care Unit
• 1997 Home Health Care and Respiratory
Care Department
• 1998 Anesthesiology and Laboratory Units
• 1999 Neonatal Intensive Care Unit
• 2000 Two Cardiac Echo Units for Radiology
• 2001 Surgery Department
• 2000 Pediatric and Neonatal Intensive Care
Units
• 2003 Children’s Hospital Rehabilitation
Center
• 2004 Open Door Endowment Fund
• 2005 Medical Equipment for Respiratory
Care, Neurology Department and
Neonatal Intensive Care Unit
• 2006 Equipment for two new Surgery Suites
• 2007 IntelliVue MP50 Bedside Monitors for
the Emergency Department
• 2008 Second and Third Floor Inpatient Units,
Equipment for Surgery and Radiology
• 2009 Nuclear Medicine Equipment for the
Radiology Department
• 2010 Sleep Medicine Center and Laboratory
• 2011 Radiology and Lifeline Transport Service
• 2012 Equipment for Surgery
• 2013 Alaris PC Smart Pump Medicine Safety
System
• 2014 OPMI Pentero Microscope
for Neurosurgery

7. Carousel: Ride on the 30-horse carousel. ($1, Age 3 and under free)
Children’s Ride: All children can enjoy this magical ride. ($2, age 3 and under free)
Decorate-a-Cookie: Decorate your own sugar cookie ($2)
Face Painting: Show holiday spirit all over your face. (Free)
Frosty’s Playground: Enjoy free activities for preschool children including a train
and building blocks. (Free)
Glitter Globe Ornaments: Children can fill and decorate acrylic ball ornaments. ($2)
Handprint Potholders: Make a memory that can be used every day. ($2)
Holiday Hissers: Decorate a moveable wooden snake. ($2)
Holiday Hounds: NEW! Color a stuffed hound dog. ($3)
Itsy Bitsy Trees: Small decorators can trim a tree just their size. ($2)
Jingle Bell Ornaments: Decorate a large jingle bell shaped ornament. ($3)
Princess Manicures: Children can receive a manicure and a holiday halo. ($2)
Reindeer Pals: Color a wooden reindeer. ($2)
Frosty’s Freeway: Toddlers can enjoy racing around on riding toys. (Free)
Santa’s Sand Art: NEW! Layer multi-color sand into an acrylic star. ($3)
Thumbprint Ornaments: Create a collectible ornament with
your thumbprint (a 30 year tradition). ($2)
Teddy Bear NEW! Children can receive a plush
Wellness Clinic: teddy bear to take through the
Teddy Bear Clinic, where all his
boo-boos will be doctored.
Sponsored by Humana. ($5)
Visit with Santa: Kids can tell Santa all their wishes
(free). Photos are optional.
($14 for each photo and
$22 for a photo CD)
Fantasy At-A-Glance
“A Winter Wish Come True”
Children’s Activities

8. Trees & Decorations
Wander through a winter forest of more than 350 beautifully designed trees,
holiday accessories, room scenes, fireplace mantels, door designs, table
centerpieces and an Adopt-a-Tree forest decorated by local school children.
GingerbreadVillage
A unique village of gingerbread houses deliciously constructed and
decorated by area bakers, chefs and school children.
Walmart Raffle Tree
Fantasy visitors can purchase a ticket for $5 for a chance to win a beautiful seven-foot
tree and gifts from Walmart Stores of Knoxville or one of four other prizes. The raffle
tree will be surrounded by a variety of electronics, children’s toys, games, holiday
goodies and much more. Tickets will be available throughout the five-day
Fantasy of Trees event, and the winners will be chosen at 4 p.m. on
Sunday, November 30.
Special Events
Preview Party
Tuesday, November 25, 7-10 p.m.
Enjoy the season’s most festive party with a private preview and sale
of Fantasy’s designer trees. All holiday shops are open for business and
heavy hors d’oeuvres will be served. Extra ticket required. ($75 per person)
Babes in Toyland Parade
Wednesday, November 26, 7 p.m.
This is the first and only indoor Christmas parade of
the season with children from area child care centers,
a marching band, Santa, costumed characters and
holiday fun.
Santa’s Senior Stroll
Friday, November 28, 9 a.m.-noon
Seniors and walkers of all ages can enjoy a walk through
Fantasy of Trees and receive information on health
topics at the end of the walk. Sponsored by Tennova
Healthcare Senior Extra Program.
Fantasy At-A-Glance
“A Winter Wish Come True”
20142014

9. Frosty’sVillage Shops
Vendor Marketplace:
Joy to the World: Your one stop shop for unique, handcrafted specialty ornaments. These silvered,
glass ornaments are hand sculpted and hand painted in Poland, with great attention to detail. An
ornament from this shop is a gift to cherish.
Just ForYou: Stand out. Be different. Find fashion that’s Just For You at this specialty boutique for the
women on your shopping list.
Masquerade Jewelry: Get the hottest trends in fashion jewelry to help you dazzle at any event, lovingly
selected by Children’s Hospital volunteers. (Everything is only $5.)
Obligato/Coton Colors: Knoxville’s chic boutique, Obligato, introduces Coton Colors. This collection
of colorful, handcrafted pottery, creative giftware and seasonal pieces to live life in style is on
everyone’s wish list. Personalization is available.
The Final Touch Gift Wrap: Get all your holiday purchases decked out in the finest wrappings. This
designer wrapping station is the key to presents that sparkle and stand out under the tree.
Victoria’s & Babycakes: Knoxville’s upscale boutique features the latest in women’s and children’s
designer fashions, accessories and unique gifts.
Traditional Favorites:
Cookie Corner: A shop full of delicious, festive cookies.
Designer Cash & Carry: Holiday and seasonal decorations mixed with traditional items for home,
office or special gifts.
Gift & T’s: A shop for your Fantasy of Trees 2014 apparel, toys, gifts and swag.
Personalized Ornaments: Take home a specialty ornament with free personalization.
Santa’s Warehouse: A shop featuring “previously loved” Fantasy of Trees decorations from
years past and new items at bargain prices.
Secret Santa: Personal shopping for children to purchase gifts for loved ones.
(range from 50 cents to $5)

10. Walmart Raffle Tree
Fantasy of Trees visitors will be able to purchase a ticket for just $5
for a chance to win a beautiful seven-foot tree and gifts or one of
four Walmart gift cards, valued at $250 each.
The special raffle tree will be surrounded
by a variety of electronics, children’s toys,
games, holiday goodies and much more.
The tree, and everything that surrounds it,
is being donated to the Fantasy of Trees
by Walmart Stores of Knoxville. The lucky
first place winner will take home the
entire package.
Raffle tickets will be available for
purchase at the Fantasy of Trees event
at the Knoxville Convention Center
beginning on Wednesday, November 26
at 9 a.m. Tickets will be sold throughout
the five-day event, ending at 4 p.m. on
Sunday, November 30.
Winners will be chosen immediately
after ticket sales end, and the tree
will be delivered to the winning
entrant on Monday, December 1.

11. 2014 Use of Funds
As the leading pediatric medical center in the region, East Tennessee Children’s Hospital
provides a child-friendly environment, more than 30 pediatric specialties and numerous
outreach programs to our community.
Children’s Hospital relies on the support of East Tennesseans like you to continue to offer high
quality, state-of-the-art care. Without fundraising events like Fantasy of Trees, the hospital
would not be able to purchase the equipment its staff needs to improve each child’s health
and lifestyle.
This year, your contribution to Fantasy of Trees will help purchase an OPMI Pentero
Microscope that will provide neurosurgeons clearer and more powerful magnification during
surgery. The advanced technology also updates the surgeon with findings and patient
information throughout the surgery. It costs more than $300,000 and will expand our
neurosurgeons’ working range, comfort while operating and real-time knowledge of patient
status.
In 2013, Children’s Hospital treated more than 148,000 patients from East Tennessee and
surrounding states. From our most vulnerable patients in the Neonatal Intensive Care Unit to
teenagers managing chronic illnesses, Children’s Hospital cares for sons, daughters, sisters
and brothers with a wide variety of health concerns and circumstances.

12. Adopt-a-Trees
Each year at the Fantasy of Trees, the Adopt-A-Trees program showcases the creativity of Knoxville
area children. Students create hand-made ornaments and decorations for their school or group’s tree.
All area schools and local children’s organizations are invited to participate. This year, more than 65
special trees from the following area schools and children’s groups will be on display and for sale at
Fantasy of Trees.
7-foot trees
Amherst Elementary
Bearden Middle-Student Council
Carpenters Middle
Cedar Bluff Elementary
Christian Academy of Knoxville
Concord Christian School
Copper Ridge Elementary
Emerald Avenue JustLead
Episcopal School of Knoxville
Ft. Sanders Educational
Development Center
Gresham Middle
Halls Elementary
Halls High School-Art Club
Hardin Valley Academy-National
Honor Society
Hardin Valley Academy-FIRST
RoHAWKtics Team
Holston Middle
Kingston Academy
Lonsdale Elementary
Northshore Elementary-2nd Grade
Northview Academy-Jr. Beta Club
Paideia Academy
Powell Elementary-5th Grade
Student Council
Powell High-Career & Technical
Education
Powell Middle
Seymour Community Christian School
Seymour Girl Scouts
Seymour Middle
St. Mary’s Catholic School, Oak Ridge
UT Community School at Pond Gap
Elementary
West High-Guidance and Art
4-foot trees
American Heritage Girls Troop 413
Apostolic Christian School
Bonny Kate Elementary
Cedar Bluff Elementary- Student
Council
Clinton High-National Honor Society
Dogwood Elementary-PTO
Fulton High
Girl Scout Troop 20109
Girl Scout Troop 20611
Girl Scout Troop 21087
Green Magnet Academy
Lonsdale Elementary
Loudon High
Noah’s Ark Daycare
Sacred Heart Cathedral School
Troop # 20544 & 20269
St. John Neumann Catholic School
Thackston School
Washburn Elementary
3-foot trees
Adrian Burnett Elementary
Austin-East AVID
Cedar Bluff Elementary-Art Classes
Christenberry Elementary
Coker Creek Girl Scout Troop 40005
Cosby High-Key Club
Girl Scout Troop 20496
Girl Scout Troop 21164
Girl Scout Troop 21168, Kingston
Homespun Kids 4-H Club
Lake City Middle-FACS
Loudon Elementary-CDC
Middlebrook Pike UMC Youth
Mount Olive Elementary
Rush Strong School
Shannondale Elementary
Steekee Elementary-3rd grade
Tate’s School
Trail Life USA Troop 179
Washburn Elementary

13. Entertainment Schedule
Wednesday, November 26, 2014
9:30 a.m. Jefferson Middle School Blue Chorus
10:00 a.m. Jefferson Middle School Gold Chorus
10:30 a.m. Wolf Creek Baptist Church Jr. Choir
11:00 a.m. Knoxville Area Homeschool Choir
11:45 a.m. Seymour Community Christian School
12:15 p.m. St. Joseph School Choir
1:15 p.m. Christian Academy of Knoxville “Junior Praise”
1:50 p.m. Holston Middle School Kids in America Show Choir
2:25 p.m. Karns Middle School Dance Team
2:50 p.m. Ballet Gloria
4:05 p.m. Angela Floyd Schools for Dance & Music
5:20 p.m. Dance for Joy!
7:45 p.m. Maryville Junior High School Chamber Orchestra
8:30 p.m. Knox County Homeschool Chorus
Thursday, November 27, 2014
4:00 p.m. Music Studio of Paula Johnson
4:35 p.m. Ruann L. Wood
5:00 p.m. Piper Montana Smith
5:30 p.m. Silver Winds Flute Choir
6:15 p.m. Sydni Stinnett
6:45 p.m. Knoxville Performing Arts Company
Friday, November 28, 2014
10:00 a.m. Armfield Dance Academy
10:45 a.m. Academy of Dance Arts Ensemble
11:30 a.m. Broadway Performing Arts
1:00 p.m. String Students of Mary Ann Fennell
1:45 p.m. The Atkins
2:15 p.m. The Dance Academy South
3:00 p.m. Go Dance
3:30 p.m. Pasion Flamenca
4:15 p.m. Marilee Brockman
4:25 p.m. Dream Dance Studio, Inc
6:15 p.m. First Baptist Church, Powell
7:30 p.m. Danse Et Plus
8:15 p.m. Sangria Dance

14. Entertainment Schedule
Saturday, November 29, 2014
10:00 a.m. Helen Bryenton’s Suzuki Violinists
10:25 a.m. Studio 2 Music Program
11:15 a.m. Sunshine Ambassadors
12:35 p.m. Marilee Brockman
12:45 p.m. Diamonds All-Stars Cheerleading/Tumbling
1:45 p.m. Emily Hunt
2:00 p.m. Imagine Dance Studio
3:15 p.m. Eternal Life Singers
3:45 p.m. Bethany Hankins School of Violin
4:30 p.m. Fine Arts Connection - Music & Art School
6:00 p.m. Kelsey Cate
6:10 p.m. Maryville Christian School Orchestra
6:45 p.m. Alexia and Alexandria Dancers
7:15 p.m. Premiere Dance Studio
8:00 p.m. Sandsation
Sunday, November 30, 2014
12:30 p.m. Emily Roberts
12:45 p.m. Artistic Dance Unlimited
2:45 p.m. Jefferson County High School
3:15 p.m. Suzuki Hart-Srings
4:30 p.m. The Dance Centre of Knoxville & Oak Ridge
5:10 p.m. Oak Ridge Civic Ballet Association

15. Season’s greetings
with all good wishes
for the new year
Wishing you everyhappiness this holidayseason and throughoutthe coming year
Hope your
holidays are
filled with fun

16. The William B.
Stokely Jr.
foundation
usage: full-color, preferred use for square dimensional ad space
usage: full-color, preferred use for horizontal dimensional ad space
ThankYou Sponsors!
Order tickets online: www.fantasyoftrees.org