This case flyer enables a discussion on the power of ‘self-belief ’ in making an individual successful in realizing his dreams. The case flyer helps develop a deep understanding of the definition of success. What is the role of ‘environment’ and that of ‘self ’ in providing a platform for success? Suitable for teaching the concept of attitudes in Organizational Behavior course, the case flyer discusses three qualities that according to the author of the accompanying article1, Vineet Nayar, are instrumental in realizing one’s dreams – embracing one’s uniqueness, looking beyond distractions and having a deep-rooted conviction in one’s goals. The case flyer reinforces the idea that being in control of one’s mind takes one closer to being successful in realizing his/her dreams. URL: http://www.etcases.com/the-dna-of-success.html