6 short stories on PPC

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Etarget

Presentation held by Etarget at Internet is sexy conference, Bratislava, Slovakia.

Technology Design

1998 * GoTo.com * Yahoo! Overture * Google * Slovakia: Etarget 2002

PPC? * payment method but the term is used in broader sense nowadays * pay-per-click

SECOND STORY ON CANISTER FULL OF VISITORS

TEXT * yes, it is simple text ad * medium is not the message: your website is crucial in PPC

FOURTH STORY ON JOHNNIE THE SEARCH ENGINE

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