10. Sony Evolution Incrementalism Now everyone is a Master Competition Funding Infrastructure 1st Go-to-market Breakthrough R&D IPR Catalyst: Design Intervention
11. What exactly Design does? Break away from the Red Ocean… The Blue Ocean Create entry barriers through Design Design Research Identifies implicit needs rather than explicit needs: ensuring appropriateness & sustainability of products and services Design before Technology to fit the product to the man and not man to the product Design for Disruption… Break through Design for Competitive Advantage Design at the stage of inception will create more value and create Blue Oceans
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13. Who are you, how you look, how you treat people, what are you all about.
14. Every experience your customers have with you, must be wonderful and it must be consistent
15. Build that kind of personal connection with you customers, and they’ll be loyal to the core
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18. Quality and prices affect customer-buying behavior, businesses cannot afford to ignore the merits of building a proper brand for their products or services
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20. Take two other competing products, and even the less feature-rich product can win if its brand is stronger; that is, customers have a better experience using it and interacting with your company than with the other company We'll help build the strongest brand possible
