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Lokusdesign Cii Msme Pres Pune 040609


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Lokusdesign Cii Msme Pres Pune 040609

  1. 1. Interactive Session on Turnaround Management for MSMEs<br />5th June 2008<br />Brand: A Tool for Turnaround & Competitive Advantage<br />The Growth Catalysts<br />
  2. 2. Sony <br />Evolution<br />Incrementalism<br />Now everyone is a Master<br />Competition <br />Funding<br />Infrastructure<br />1st Go-to-market<br />Breakthrough<br />R&D<br />IPR <br />
  3. 3. Cost and Quality <br />no more the differentiators<br />
  4. 4. Functionality <br />no more an USP<br />
  5. 5. Incrementalism<br />is then the<br />name of the game<br />
  6. 6. Soon everyone is a master<br />
  7. 7. Now what?<br />
  8. 8. You need a change<br />
  9. 9. What you need is a Catalyst <br />
  10. 10. Sony <br />Evolution<br />Incrementalism<br />Now everyone is a Master<br />Competition <br />Funding<br />Infrastructure<br />1st Go-to-market<br />Breakthrough<br />R&D<br />IPR <br />Catalyst: Design Intervention<br />
  11. 11. What exactly Design does?<br />Break away from the Red Ocean… The Blue Ocean<br />Create entry barriers through Design<br />Design Research Identifies implicit needs rather than explicit needs: ensuring appropriateness & sustainability of products and services<br />Design before Technology to fit the product to the man and not man to the product <br />Design for Disruption… Break through<br />Design for Competitive Advantage<br />Design at the stage of inception will create more value and create Blue Oceans<br />
  12. 12. What do customers buy?<br /><ul><li>Customers buy more than products or services, they buy your Brand
  13. 13. Who are you, how you look, how you treat people, what are you all about.
  14. 14. Every experience your customers have with you, must be wonderful and it must be consistent
  15. 15. Build that kind of personal connection with you customers, and they’ll be loyal to the core
  16. 16. Your brand is the personal relationship your customers have with your company, product, service or cause</li></li></ul><li>Customer-Brand Connect<br />Marketing Wheel<br />Brand Wheel<br />Connection<br />
  17. 17. WhyBuildingBrandisImportant? <br /><ul><li>Building a brand is important, only through a brand that a business can hope to communicate the positive attributes of its products or services to consumers
  18. 18. Quality and prices affect customer-buying behavior, businesses cannot afford to ignore the merits of building a proper brand for their products or services
  19. 19. By building a good brand, businesses will also be able to curtail their overall marketing budgets</li></li></ul><li>The stronger Brand always wins<br /><ul><li>Take two identical, competing products, and the one with the best-executed brand will always win
  20. 20. Take two other competing products, and even the less feature-rich product can win if its brand is stronger; that is, customers have a better experience using it and interacting with your company than with the other company </li></ul>We&apos;ll help build the strongest brand possible<br />
  21. 21. Brand Touch Points<br />
  22. 22. How???<br />
  23. 23. Lokusdesign Process<br />
  24. 24.
  25. 25. Brand Identity<br />
  26. 26. competitive advantage, sustenance, growth <br />uct. Design Prod..<br />
  27. 27. Product Design<br />
  28. 28.
  29. 29. Packaging <br />Design<br />
  30. 30. Marketing Collaterals<br />Communication Strategy<br />
  31. 31. The Growth Catalyst!!!<br /><br />