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Pk Press Felix


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Pk Press Felix

  2. 3. Appropriate Technologies Training Design In Short-er
  4. 5. Passion and Success
  5. 6. Jo Atamon Jack of All Trades and Master of None
  6. 7. Collaboration + = +
  7. 8. Creative industries From Wikipedia, the free encyclopedia ‘ The conceptual and practical convergence of the creative arts (individual talent) with the cultural industries (mass scale), in the context of new media technologies (information and communication technologies) within a new knowledge economy, for the use of newly interactive citizen-consumers’ [Hartley 2005: 5].
  8. 9. Web 2.0 etc. and creative industries? + = ?
  9. 10. SELLING IT FOR FREE <ul><li>The “Three” kinds of FREE </li></ul><ul><li>[Chris Anderson’s Blog editor-in-chief of Wired Magazine.] </li></ul><ul><li>Cross subsidise – Razor model </li></ul><ul><li>Ad supported – Free service supported by ads </li></ul><ul><li>Freemium – 90% free 10% pay for premium service </li></ul><ul><li>Gift economy – give things for non monetary reward – reputation, etc </li></ul><ul><li>(11 other models) </li></ul>
  10. 11. LONG TAILS 80-20 Companies individuals
  11. 12. Revolution of Collaboration vs Institutions [TED talk Clay Shirky]
  12. 13. Long tail in the creative industry? How can we use the long tail IT example to tap into industry experts In our creative industries?
  13. 14. Creative Commons licence Attribution . You must give the original author credit. Non-Commercial . You may not use this work for commercial purposes. No Derivative Works . You may not alter, transform, or build upon this work. Open source is the creative practice of appropriation and free sharing of found and created content. Hoe to deal with issues IP etc. in collaborations?
  14. 15. Viral and Guerrilla Marketing The term 'viral marketing' describes any  strategy that passes a marketing message from one person to another - and goes on to spread 'like a virus'. Guerrilla Marketing as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets 2 for 1 SALE
  15. 16. Resource Centre? Databases of experts, resources, colleagues etc. Experts networking Links to resources Sharing experiences Ask questions Services Technology updates Opportunities i.e. tenders, events gigs etc. Social Network Websites Events
  16. 17. <ul><li>Education and research </li></ul><ul><li>Managing my clients </li></ul><ul><li>except learning more skills and sharing ideas. </li></ul><ul><li>partnerships </li></ul><ul><li>partners , admin, tax, </li></ul><ul><li>Designing, producing , and successful marketing of products in the SA market place </li></ul><ul><li>marketing </li></ul><ul><li>Selling, finding Buyers </li></ul><ul><li>marketing my products </li></ul><ul><li>Spelling? </li></ul><ul><li>marketing </li></ul><ul><li>Production </li></ul><ul><li>How to stay abreast of all the most current developments and to remain relevant and hopefully in demand </li></ul><ul><li>Womesn Apparel Sales </li></ul><ul><li>business , retail </li></ul><ul><li>marketing </li></ul><ul><li>huh? </li></ul><ul><li>who to run my business smart </li></ul><ul><li>Dealing with unstable currencies in export markets </li></ul><ul><li>Creative contacts and networks </li></ul><ul><li>jewellery art, metal anything </li></ul><ul><li>Internet Marketing </li></ul><ul><li>Costume jewellery weaving/ beading techniques. Decor ideas/trends </li></ul><ul><li>International Markets </li></ul><ul><li>Social Entrepreneurship </li></ul><ul><li>legal and business information , new processes and technology </li></ul><ul><li>Tendering for business </li></ul><ul><li>design </li></ul><ul><li>marketing /advertising </li></ul><ul><li>Distribution </li></ul><ul><li>Marketing </li></ul><ul><li>Networking, Building Clientele, New Opportunities and Learning more about Business . </li></ul><ul><li>networks </li></ul><ul><li>Entrepreneurship </li></ul><ul><li>New Business </li></ul><ul><li>Exporting products, setting up a studio </li></ul><ul><li>Marketing </li></ul><ul><li>Partners </li></ul>Things that’s on the minds of entrepreneurs in the creative industries?
  17. 18. Jo Atamon + Collaboration + Viral marketing + Long tail + Selling it for Free + Web 2 = $
  18. 19. Collaboration MakersNews Magazine Products Services Supplies Events Information Sources Resources Marketing Training & Education
  19. 20. [email_address] Jo Jo Jo Jo Jo Jo