1. SBTRKT
The genres for this artist
are: Future garage, post-
dubstep, indie pop,
electronic.
This artist focuses more on
the productive side of
music.
Jessie Ware
FEAT
The genres for this artist are:
R&B, pop soul, quiet storm,
sophisticated pop, adult
contemporary, synthpop, UK garage,
tri-hop, indie pop. She is the vocalist
in this song.
RIGHT THING TO DO

2. Similar Genre artists for SBTRKT.
• We have Skrillex who falls into the Dub-step
genre with SBTRKT.
• Then we have Radiohead who are in the
electronic Genre.
• There is Disclosure who also fall under UK
garage(Future Garage.)
• And finally the very well know Lana Del Rey
for Indie Pop

3. Similar genres for Jessie Ware.
• R&B there is Beyoncé
• Pop soul there is Ray Charles.
• Quiet soul we have Marvin Gaye
• Tri-hop The is Massive Attack.

4. Audience
• The target audience for a song like ‘Right
Thing to do’ would be quite young to middle
aged. It has quite slow vibes at times, but has
a hard instrumental influence- drum and bass
influence.
How to target this audience:
We will have quite modern looking
outfits to match the recent sounds in
the song. The outfits could have a
slightly ‘out of the ordinary’ fashion
influence to attract to younger people
that may be into the heavily beat
influenced party life.

5. The synergy side to things…
• Make sure the theme of the song and music
video relate to the advertisement and Digipak
that we will be creating later on. For example,
the props we are going to use, costume
setting and location etc.