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Amplification webinar
- 1. 1 © Copyright Indiegogo. All rights reserved. Confidential & proprietary. Indiegogo Campaign Amplification #gogolab | @indiegogo
- 3. 3 Live Events Live Campaign Display Real-Time Contributions Instant Perk Fulfillment Provide Contribution Assistance Accept Off-line Contributions Add Attendees to Your Mailing List
- 4. 4 Cross-Promotion Expand you audience and build meaningful relationships with other campaign owners.
- 5. 5 Utilize the Press • Like-minded blogs • GOOD Magazine • Reddit • Accelerator or nonprofit listservs
- 8. 8 How To Find the Dashboard:
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- 14. 14 Stretch Goals • Concrete with specific purpose • Reasonable • Added value to previous contributors • Message with urgency • Be a “winning” campaign
- 15. 15 Referral Contest: How It Works
- 16. 16 What the Contributor Sees:
- 17. 17 What You See
- 18. 18 Gamified Referral Contest (Geek Pulse)
- 20. 20 Campaign Updates Sharing your campaign is key to getting your funding campaign started. Updating your funders and followers with progress is the best way to maintain your campaign’s momentum. Campaign owners that provide an update at least once every 5 days raise 218% as much money as campaign owners that update less often. • Builds trust • Builds Community • Builds the gogofactor
- 21. 21 Tips for Sending out Effective Updates: • Send out 2 updates per week. • Keep them interesting! • One update per week should focus on building a deeper connection between the contributors and the campaign. • The second update should focus on encouraging contributors to stay involved and make a second contribution. • Always include a call to action at the bottom of every update
- 23. 23 Direct Email • Contributions made in response to a direct email are 34% higher than contributions made in response to other forms of outreach. • The average contribution amount in response to a direct email is $90 where as the average contribution in response to other forms of outreach (i.e. facebook post, email blast) is $67 • Most campaigns raise at least 20% of their funds from Direct Email
- 24. 24 10 Places to Promote Your IndieGoGo Project Online Facebook: • create funding event, • share posts, • connect with other organizations/projects • boost your post Twitter: • popular hashtags • tag people/organizations who would be interested in your campaign
- 25. 25 10 Places to Promote Your IndieGoGo Project Online Reddit • Rally your friends to upvote a post • Start a conversation on a related popular post • Do a Reddit AMA Your Email Signature Vine, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr
- 26. 26 Top Actions to boost campaign • Post updates • Send out direct emails • Call to action in every communication • Add sense of urgency to all communications • Make sure there are at least three people on your team • Post daily on your social media networks • Add one new perk
- 27. 27 Questions?
Editor's Notes
- Leaderboard model
- Example: Geek Pulse