Fundraising on Facebook

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  • Thank you so much for the introduction Randal.   Hi everyone Hi there, my name is Ehren Foss, and I am CEO of HelpAttack! For the next hour or so we're going to focus on social media fundraising. Social media fundraising, to me, means something different than just posting links on Facebook and Twitter to drive people to your website donation page. Social media fundraising means providing your online communities - those you've found and cultivated through social networks - with meaningful and fun ways to give back - ways that treat those communities in a special way.
  • HelpAttack!, my company, is a platform for fundraising on social media:  Twitter and Facebook apps, campaigns you can use with your blog, photos, videos, and anything else you use online to tell your story and accomplish your mission. As you can see here, most of the campaigns using our tools are driven by supporters giving a little bit - microdonations - when certain things happen online.  When they Tweet, when they Facebook, when someone else Tweets, when a volunteer uploads a video, stuff like that. Social media fundraising is still fairly new, and few organizations have even tried it. We know that for HelpAttack! to succeed, we have to help build the capacity of small and medium sized organizations.  We have to build tools that work for the people in this room. There are 1.6 million nonprofits in the US, and many of them will need to fundraise from online communities in order to thrive as the current generation of direct mail donors goes away. We want to do everything we can to help with that.
  • HelpAttack!, my company, is a platform for fundraising on social media:  Twitter and Facebook apps, campaigns you can use with your blog, photos, videos, and anything else you use online to tell your story and accomplish your mission. As you can see here, most of the campaigns using our tools are driven by supporters giving a little bit - microdonations - when certain things happen online.  When they Tweet, when they Facebook, when someone else Tweets, when a volunteer uploads a video, stuff like that. Social media fundraising is still fairly new, and few organizations have even tried it. We know that for HelpAttack! to succeed, we have to help build the capacity of small and medium sized organizations.  We have to build tools that work for the people in this room. There are 1.6 million nonprofits in the US, and many of them will need to fundraise from online communities in order to thrive as the current generation of direct mail donors goes away. We want to do everything we can to help with that.
  • HelpAttack!, my company, is a platform for fundraising on social media:  Twitter and Facebook apps, campaigns you can use with your blog, photos, videos, and anything else you use online to tell your story and accomplish your mission. As you can see here, most of the campaigns using our tools are driven by supporters giving a little bit - microdonations - when certain things happen online.  When they Tweet, when they Facebook, when someone else Tweets, when a volunteer uploads a video, stuff like that. Social media fundraising is still fairly new, and few organizations have even tried it. We know that for HelpAttack! to succeed, we have to help build the capacity of small and medium sized organizations.  We have to build tools that work for the people in this room. There are 1.6 million nonprofits in the US, and many of them will need to fundraise from online communities in order to thrive as the current generation of direct mail donors goes away. We want to do everything we can to help with that.
  • HelpAttack!, my company, is a platform for fundraising on social media:  Twitter and Facebook apps, campaigns you can use with your blog, photos, videos, and anything else you use online to tell your story and accomplish your mission. As you can see here, most of the campaigns using our tools are driven by supporters giving a little bit - microdonations - when certain things happen online.  When they Tweet, when they Facebook, when someone else Tweets, when a volunteer uploads a video, stuff like that. Social media fundraising is still fairly new, and few organizations have even tried it. We know that for HelpAttack! to succeed, we have to help build the capacity of small and medium sized organizations.  We have to build tools that work for the people in this room. There are 1.6 million nonprofits in the US, and many of them will need to fundraise from online communities in order to thrive as the current generation of direct mail donors goes away. We want to do everything we can to help with that.
  • Thank you so much for the introduction Randal.   Hi everyone Hi there, my name is Ehren Foss, and I am CEO of HelpAttack! For the next hour or so we're going to focus on social media fundraising. Social media fundraising, to me, means something different than just posting links on Facebook and Twitter to drive people to your website donation page. Social media fundraising means providing your online communities - those you've found and cultivated through social networks - with meaningful and fun ways to give back - ways that treat those communities in a special way.
  • HelpAttack!, my company, is a platform for fundraising on social media:  Twitter and Facebook apps, campaigns you can use with your blog, photos, videos, and anything else you use online to tell your story and accomplish your mission. As you can see here, most of the campaigns using our tools are driven by supporters giving a little bit - microdonations - when certain things happen online.  When they Tweet, when they Facebook, when someone else Tweets, when a volunteer uploads a video, stuff like that. Social media fundraising is still fairly new, and few organizations have even tried it. We know that for HelpAttack! to succeed, we have to help build the capacity of small and medium sized organizations.  We have to build tools that work for the people in this room. There are 1.6 million nonprofits in the US, and many of them will need to fundraise from online communities in order to thrive as the current generation of direct mail donors goes away. We want to do everything we can to help with that.
  • HelpAttack!, my company, is a platform for fundraising on social media:  Twitter and Facebook apps, campaigns you can use with your blog, photos, videos, and anything else you use online to tell your story and accomplish your mission. As you can see here, most of the campaigns using our tools are driven by supporters giving a little bit - microdonations - when certain things happen online.  When they Tweet, when they Facebook, when someone else Tweets, when a volunteer uploads a video, stuff like that. Social media fundraising is still fairly new, and few organizations have even tried it. We know that for HelpAttack! to succeed, we have to help build the capacity of small and medium sized organizations.  We have to build tools that work for the people in this room. There are 1.6 million nonprofits in the US, and many of them will need to fundraise from online communities in order to thrive as the current generation of direct mail donors goes away. We want to do everything we can to help with that.
  • HelpAttack!, my company, is a platform for fundraising on social media:  Twitter and Facebook apps, campaigns you can use with your blog, photos, videos, and anything else you use online to tell your story and accomplish your mission. As you can see here, most of the campaigns using our tools are driven by supporters giving a little bit - microdonations - when certain things happen online.  When they Tweet, when they Facebook, when someone else Tweets, when a volunteer uploads a video, stuff like that. Social media fundraising is still fairly new, and few organizations have even tried it. We know that for HelpAttack! to succeed, we have to help build the capacity of small and medium sized organizations.  We have to build tools that work for the people in this room. There are 1.6 million nonprofits in the US, and many of them will need to fundraise from online communities in order to thrive as the current generation of direct mail donors goes away. We want to do everything we can to help with that.
  • HelpAttack!, my company, is a platform for fundraising on social media:  Twitter and Facebook apps, campaigns you can use with your blog, photos, videos, and anything else you use online to tell your story and accomplish your mission. As you can see here, most of the campaigns using our tools are driven by supporters giving a little bit - microdonations - when certain things happen online.  When they Tweet, when they Facebook, when someone else Tweets, when a volunteer uploads a video, stuff like that. Social media fundraising is still fairly new, and few organizations have even tried it. We know that for HelpAttack! to succeed, we have to help build the capacity of small and medium sized organizations.  We have to build tools that work for the people in this room. There are 1.6 million nonprofits in the US, and many of them will need to fundraise from online communities in order to thrive as the current generation of direct mail donors goes away. We want to do everything we can to help with that.
  • Fundraising on Facebook

    1. 1. Fundraise on FacebookThe return on yourinvestment in social media
    2. 2. Who is HelpAttack?Online activity drives microdonationsDonations drive activity, awareness,and engagementOur Platform: Apps, reports, easy campaigns.Effective, efficient fundraising
    3. 3. Step 1: Ask ThemPeople give because their friends give, because there is aneed, and because they are askedhelpattack.com info.helpattack.com @helpattack
    4. 4. Pledges are Magical"Give a small amount each time you update Facebook" • Ties habit of using Facebook to habit of giving • Giving $1 twenty times feels better than giving $20 once • More touches, stewardship opportunities, and posts per donation • Brings new supporters to their first donationhelpattack.com info.helpattack.com @helpattack
    5. 5. Sharing is SeamlessSupporters post to their walls, where theirfriends (your new fans) are:More pledges are created from these shares,extending your reach
    6. 6. Step 2: Thank ThemWe make it easy• Real time reports• Copy and paste text for thank-yous• See everything about each supporterThank yous from your Page continue to drive interestin campaign, and show you value the support!
    7. 7. Step 3: Above and beyond• Gamify Your Fundraising o Set goals and deadlines to create a sense of urgency & purpose o "Can we get to 100 pledges today?" o Pledge your Facebook updates to be our supporter of the week!• Keep building o Giving with Facebook activity => Natural recurring donations o Reach out via email, ads, sponsored stories
    8. 8. Solidify Support with Tab AppsPledge appGuides supporters to give withFacebook updatesDonate appSimple, secure donation formAdd these to capture drive-by interest
    9. 9. Keep Your Supporters • Real time reports o Donation and contact info o Social media append data • Your branding front and center o Add to any webpage (iFrame) o Messaging features your logo and your mission o Fully customizeablehelpattack.com info.helpattack.com @helpattack
    10. 10. Proven ROIAverages• $1+ per unique visitor• $25 average donation• 72% share automatically, more than onceStrong recurring behavior on FacebookBuild house file with new, engaged contactsNo up front cost, low staff time
    11. 11. Lets Get Started!• Free, 5 minute signup• Sample campaigns, messaging, and case studies: On usNo time? We can help with everything.HelpAttack! is Social Media Fundraisinghttp://helpattack.com

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