SlideShare a Scribd company logo
1 of 9
Make Great
Facebook Posts
A Checklist
Points to optimize
• The Actual Message
• The Picture/Image
• Targeting
• Posting time
• Closing
The Actual Message
•Create original content, don’t just copy paste
stuffs.
•Make sure to keep your target audience in
mind before creating content
•Ask a question in the message, which is also
great
•Be relevant and to the topic
The Image
• Use visual mediums and images
from Pinterest which are free to
redistribute
• Aim for images with a 403 px by
403 px resolution
• This was you can pin it nicely
• Add some fun quotient to it.
• Max resolution by facebook is
960 px by 720 px
Content Fun
Creativity Your Link
Visual
Appeal
Suitable
For All
Audience Targeting
•Facebook rolled out advance targeting for pages with 5000 Likes,
so use it for a great target experience if you can.
•Use Target super-specific messaging
•Keep in mind the EdgeRank, make sure your post is highly relevant
•Some of the allowed target posts criteria are:
Age
Gender
Interested In
Relationship Status
Language
Education
Workplace
Location: Country, State, City
1
2
3
Peak Time
Post Timing
Use Prosodic to analyze
mood
Check out traffic time
Pre-planning always works in this case
Don’t just create content to
gather likes. Remember
high traffic is of no use if
people aren’t buying.
Content is and always will
be the king. Be consistent
and keep adding fresh posts
daily and gradually. Post
less, post good.
1 2 3 4
Post Offers
Be Responsive Never Spam
Check all comments and help
to solve queries
Things to remember – Final Word
Thank You

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Checklist to make great facebook posts

  • 2. Points to optimize • The Actual Message • The Picture/Image • Targeting • Posting time • Closing
  • 3. The Actual Message •Create original content, don’t just copy paste stuffs. •Make sure to keep your target audience in mind before creating content •Ask a question in the message, which is also great •Be relevant and to the topic
  • 4. The Image • Use visual mediums and images from Pinterest which are free to redistribute • Aim for images with a 403 px by 403 px resolution • This was you can pin it nicely • Add some fun quotient to it. • Max resolution by facebook is 960 px by 720 px Content Fun Creativity Your Link Visual Appeal Suitable For All
  • 5. Audience Targeting •Facebook rolled out advance targeting for pages with 5000 Likes, so use it for a great target experience if you can. •Use Target super-specific messaging •Keep in mind the EdgeRank, make sure your post is highly relevant •Some of the allowed target posts criteria are: Age Gender Interested In Relationship Status Language Education Workplace Location: Country, State, City
  • 6. 1 2 3 Peak Time Post Timing Use Prosodic to analyze mood Check out traffic time Pre-planning always works in this case
  • 7. Don’t just create content to gather likes. Remember high traffic is of no use if people aren’t buying. Content is and always will be the king. Be consistent and keep adding fresh posts daily and gradually. Post less, post good.
  • 8. 1 2 3 4 Post Offers Be Responsive Never Spam Check all comments and help to solve queries Things to remember – Final Word