Entrepreneurs will drive innovation by developing new business models for the future. Managers are crucial for organizational success, with the right manager guaranteeing business success. In consulting businesses, managers ensure success through interpersonal roles like building employee relationships, providing motivation, acting as a liaison, and being a figurehead. Managers must lead effectively to implement organizational change and are characterized by strong leadership skills and the ability to influence people. Managers are also responsible for communication, monitoring information flow, acting as a spokesperson, and making important decisions regarding resource allocation, entrepreneurship, negotiations, and disturbances.