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Intelligent Aesthetics
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Intelligent Aesthetics
1.
2.
cre·a·tiv·i·ty krē-āˈtivitē/ noun ! the use of
the imagination or original ideas, especially in the production of an artistic work.
3.
de·sign dəˈzīn/ verb ! to plan and
fashion artistically or skillfully.
4.
Whatiscreativity?
5.
Art
6.
Artiswhatyou cangetawaywith. Andy Warhol
7.
8.
9.
10.
11.
12.
Creativityis ineveryone.
13.
Creativityis constructive
14.
Creativityis perceptive
15.
Creativityis responsive
16.
Creativityis childlike
17.
Whatisgooddesign?
18.
Advertising
19.
Agoodadvertisementis onewhichsellsthe productwithoutdrawing attentiontoitself. David Ogilvy
20.
21.
22.
23.
24.
Gooddesign isattractive
25.
Gooddesign communicates
26.
Gooddesign isunobtrusive
27.
Gooddesignis aslittledesign aspossible
28.
Whataboutbad design?
29.
30.
31.
32.
33.
Aesthetics
34.
Clean+Organized+ Attractive+Professional GoodDesign
35.
Cluttered+Unclear+ Unattractive BadDesign
36.
Emotion
37.
Trust+Honesty GoodDesign
38.
Deceit+Cheap BadDesign
39.
Functionality
40.
Communicates GoodDesign
41.
Confuses BadDesign
42.
What’sthe bigidea?
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