You’re creative.    Right?
“Creativity is thesudden cessation of     stupidity.”
You’re a designer.
You’re a designer.So what do you do?
You solveiIproblems.
Brand        +   Design                     +   Marketing
New marketing issolving brand problems   by solving people       problems.
Marketing and advertising has tochange from saying things atpeople, to doing things withand for people.Gareth Kay, Goodby ...
From ideas that arecontent, to ideas that   create content.
From ideas that arethings, to ideas that     do things.
How?
Design Thinking
Design Thinking     (look it up)
"Design thinking is a discipline that uses the designer’ssensibility and process to match people’s needs withwhat is techn...
A person or organization instilled with that discipline isconstantly seeking a fruitful balance between reliabilityand val...
The greatest challenge to anythinker is stating the problem ina way that will allow a solution.          G.B. Shaw        ...
How to dogood work.
FindCollaborators
Copywriters•Read the copy.•Read Hey Whipple by Luke Sullivan
Designers•Look around you.•Find reasons to work with others
Web Developers•Learn their language.•Know best practices.
Plannners /Strategists•Be your own.•You’ll probably suck.
Clients•Bring them in.•A transaction of value not just service.
“Always work with craft     and intent.”
The effort and struggle to createsimplicity and grace lives on inthe work like a soul.                    Bob Bewlitt     ...
Thanks.        Jeff Masonjeff@herodesignstudio.com       @herostudio
Upcoming SlideShare
Loading in …5
×

Hero-You're creative

1,085 views

Published on

Things a young designer should know about the profession of design today.

Published in: Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,085
On SlideShare
0
From Embeds
0
Number of Embeds
119
Actions
Shares
0
Downloads
14
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Hero-You're creative

  1. 1. You’re creative. Right?
  2. 2. “Creativity is thesudden cessation of stupidity.”
  3. 3. You’re a designer.
  4. 4. You’re a designer.So what do you do?
  5. 5. You solveiIproblems.
  6. 6. Brand + Design + Marketing
  7. 7. New marketing issolving brand problems by solving people problems.
  8. 8. Marketing and advertising has tochange from saying things atpeople, to doing things withand for people.Gareth Kay, Goodby Silvertein & Partners
  9. 9. From ideas that arecontent, to ideas that create content.
  10. 10. From ideas that arethings, to ideas that do things.
  11. 11. How?
  12. 12. Design Thinking
  13. 13. Design Thinking (look it up)
  14. 14. "Design thinking is a discipline that uses the designer’ssensibility and process to match people’s needs withwhat is technologically feasible and what a viablebusiness strategy can convert into customer value andmarket opportunity. Tim Brown IDEO
  15. 15. A person or organization instilled with that discipline isconstantly seeking a fruitful balance between reliabilityand validity, between art and science, between intuitionand analytics, and between exploration and exploitation.  Tim Brown IDEO
  16. 16. The greatest challenge to anythinker is stating the problem ina way that will allow a solution. G.B. Shaw (random picture of old white guy.)
  17. 17. How to dogood work.
  18. 18. FindCollaborators
  19. 19. Copywriters•Read the copy.•Read Hey Whipple by Luke Sullivan
  20. 20. Designers•Look around you.•Find reasons to work with others
  21. 21. Web Developers•Learn their language.•Know best practices.
  22. 22. Plannners /Strategists•Be your own.•You’ll probably suck.
  23. 23. Clients•Bring them in.•A transaction of value not just service.
  24. 24. “Always work with craft and intent.”
  25. 25. The effort and struggle to createsimplicity and grace lives on inthe work like a soul.  Bob Bewlitt (via Luke Sullivan)
  26. 26. Thanks. Jeff Masonjeff@herodesignstudio.com @herostudio

×