Digital does not mean an app or website. It means to create customer engagement in a Contextual, RealTime, Targeted and Mobile ways.

1. CRM is dead
CRTM was born!

2. Contextual
Real Time
Targeted
Mobile
1
2
3
4

3. Contextual
Context is the new King

4. Charging Samsung Galaxy S6

5. Push Notification at 5% Charge

6. gncFest

8. Online Support Platform: Turkcell Forum
10 K
Registered
Members of the
community
5 M
Page views
63%
Visits from organic search
10%
Visits from
turkcell.com.tr
1 Billion
Minutes spent online
770 K
unique visitors in 10
months
52%
Visits from mobile

9. Real TimeFrom analog to digital

10. Worth To Wait For It!

11. Turkcell Platinum Apple Watch App

12. Targeted
Not Mad Man Anymore,
Now Math Man

13. Digital Targeting
Custom Audience &
Lookalike
Bidding
Remerge &
Download
Remarketing

14. Personalized Banner
Anonymous
Small Business

15. Personalized Popins

16. One turkcell.com.tr With Many Faces

17. Mobile
Mobile internet will dominate electricity

18. Dangers of Selfie Sticks

19. Dangers of Selfie Sticks

20. Smelling Digital

21. Smart Cooking With Smartpan

22. Recording Every Minute

23. Leave the Stress Behind

24. Selftrack

25. Selftrack