15. “When you have written your
headline, you have spent
eighty cents out of your
dollar.”
D A V I D O G I L V Y
16. “Nothing BIG will happen
in your life, until you build
off of the many SMALL
things.”
J O H N P A U L A G U I A R
17. “My goal is to spark
something within the
reader and allow it to
initiate an idea they
then can grow.”
W A R R E N W H I T L O C K
18. “Content is king, but
engagement is queen
and she rules the house!”
M A R I S M I T H
19. “People don’t want to
buy a quarter- inch drill.
They want a quarter-
inch hole.”
T H E O D O R E L E V I T T
20. “Learn to love the data
and, for heaven’s
sake, write well.”
I A N L U R I E
21. “A good influencer should
be more than a lead
generation program... it
should be a network.”
C H R I S H E R B E R T
22. “Write your posts with your
customer’s usage in mind.
Think about what they will
want to know, and how you
can be useful.”
C H R I S B R O G A N
23. “What we forget is that
personas not only define
who our customers are, but
also serve as a reminder of
who is not our customer.”
A R D A T H A L B E E
24. Whether you’re in the
B2B or B2C sales side,
your business is now,
without a doubt, a media
company as well.
M I T C H J O E L
25. “Marketing used to be about
making a myth and telling it.
Now it’s about telling a truth
and sharing it.“
M A R C M A T H I E U
26. "'Hey, here’s a gourd!' is not so
different as, 'Hey, here’s
enterprise sales software!' The
language changes, but the
humans are the same."
C H R I S T O P H E R P E N N
27. “No matter what, the
very first piece of social
media real estate I’d
start with is a blog.”
C H R I S B R O G A N
28. “Don’t be afraid to get
creative and
experiment with your
marketing.”
M I K E V O L P E
29. “You can never go wrong
by investing in
communities and the
human beings within
them.”
P A M M O O R E
30. “Whether B2B or B2C, good
marketing essentials are the
same. We all are emotional
beings looking for relevance,
context and connection.”
B E T H C O M S T O C K
31. “Good marketing makes
the company look smart.
Great marketing makes
the customer feel smart.”
J O E C H E R N O V