Presentation on Twitter

1. Twitter

2. Twitter
 “This is what the naysayers fail to understand: It’s just
as easy to use Twitter to spread the word about a
brilliant 10,000 word New Yorker article as it is to
spread the word about your Lucky Charms habit.”
- Steven Johnson, author of The Invention of Air

3. History
 Definition of Twitter: “a short burst of inconsequential
information” and “a series of chirps from birds”
 Originally a micro-blogging platform, a way that groups of
friends could see what each other was up to based on post
updates (like texting, but not really)
 Jack Dorsey proposed this to podcasting company Odeo’s
co-founder Evan Williams who, along with Biz Stone,
agreed to let Dorsey develop this project
 Was first referred to as “twttr” but Noah Glass ultimately
changed it to “Twitter”

4. Innovation
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March 21, 2006 “just setting up my twttr”
140 character limit
Tagging friends
Hastags
Retweets

5. Business Facts
 51% of users follow companies, brands or products
 67% of users are more likely to buy from the brands
they follow on Twitter
 Almost 80% follow a brand to get exclusive content
 Over 90% follow businesses to get discounts and
promos
 70% of small businesses are on Twitter

6. Trouble in the Twittersphere
 In 2010, Courtney Love tweeted something that suggested
her lawyer at the time, Rhonda Holmes, had been “bought
off” for not pursuing a lawsuit over the estate of her
husband.
 First case of Twitter defamation that made it to trial
 … the internet is full of hyperbole and exaggeration
 Jurors decided the tweet had false information, but Love
didn’t know it wasn’t true (it was defamation, but she
couldn’t be held liable)
 “we won this epic battle #justiceprevails”

7. Fun Facts
 10 tweets per second mention Starbucks
 Obama’s victory tweet (Four more years) was the most
retweeted tweet ever with over 800,000 retweets
 Lady Gaga is one of the most followed on Twitter with
almost 33 million followers
 340 million tweets are sent every day
 The official Twitter account of Sweden is run by a different
citizen every week
 3 out of 4 heads of state are utilizing Twitter

8. Why Twitter?
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Microblogging
Ask the audience
News
Helpful outburts
Sports
What else?

9. Sources
 twitter.about.com/od/Twitter-Basics/a/The-Real-History-OfTwitter-In-Brief.htm
 www.socialnomics.net/2013/01/23/the-history-of-twitter/
 Socialmediatoday.com/stephaniefrasco/1770161/100-factsfigures-about-twitter-business
 www.usatoday.com
 www.mediabistro.com/alltwitter/50-twitter-funfacts_b33589
 webtrends.about.com/od/twitter/a/why_twitter_users_for
_twitter.htm