Presentation to Interfaith Power and Light Leaders
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Workshop on building effective, strategic campaigns for IPL leaders convened in Washington, DC in late April.
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Presentation to Interfaith Power and Light Leaders
- 2. 10 Questions
- 3. Our Time Together • 10 Questions for Strategic Campaigners • Discussion • Group workshop • Regroup and Debrief • Wrap Up
- 4. 1. Why this campaign, why now? Policy Communications Capacity
- 5. 2. What is a WIN? Policy Communications Capacity
- 6. 3. What needs to change for us to WIN? Policymaker attention Policymaker position Behavior change
- 7. 4. Who is responsible for the change? (Who are our targets?) Specific Legislators Specific Regulators Specific individuals (or sets of individuals)
- 8. 5. How is our target influenced? Friends and Family Neighbors Donors Constituents Community leaders Information and Data Swing Voters Personal Stories
- 9. 6. What is our map to influence? Media Publics/ Constituencies Donors/ Friends/ Advisors Donors/ Friends/ Advisors Staff/ Family Target
- 13. 7. What specific, unique resources do we bring to bear? Network Constituency Leadership Message Authentic Stories
- 15. 8. What internal challenges will need to be addressed? Message consistency Role in Coalition Mobilizing Congregation Leaders Information about targets
- 16. 9. How will we know how we’re doing?
- 17. 10. What are we building for after the WIN?
- 18. Discussion
- 19. Now you…
Editor's Notes
- 1. Why is my IPL engaged in this campaign?
- What is a win for IPL? For my IPL? For my community/congregations?
- We run campaigns to change things. What, specifically, needs to change for us to WIN? Perspective of the legislator? Tack of his/her opponent? More information?
- Very high level of specificity. Not Congress, but Congressperson XYZ
- Know something about the legislator or regular. - Webb, talk about research
- LinkedIN – use technology to illuminate pathways, avoid cold-calling (rarely effective)Senator Webb and Campaign for Tobacco Free Kids
- Faith community, diversity, special role within the climate change movement, access to people not often heard from. Read from WaPo on stories.
- Role in the coalition, understaffed, under-engaged congregations,
- No matter how it turns out – we need to build to fight another day.