Cascade 2011 - Progetto Ecoelce Napoli

1. Ecoelce a Napoli
Chiara Mingoli – Italy
Rome, 21st November 2011

6. Possible solution: Ecoelce
Amount accumulated on customers’ Energy Account (*)
deducted from the monthly bill they have to pay.
Customer
The waste value is calculated and
the corresponding amount of
money is immediately
transferred to the customer
account.
Customers brings recyclable materials to the
collecting points installed by the company in Waste formerly lying in the streets is
collaboration with local associations. collected and recycled by recycling
companies.
(*) Customers can also decide to donate the deducted amount to a social project

8. Ecoelce Project: The proposed solution
Ecoelce in Naples: how would it
work?
Points accumulated on customers’
”EnelPremia” card and discounts on their
energy bill.
Customer
The waste value is
calculated and the
corresponding points are
charged on customers’
“EnelPremia” card.
Customers bring recyclable materials
to the collecting points installed by the
company in collaboration with the
municipality and local associations. Waste formerly lying in the streets is
collected and recycled by recycling
companies.

10. The benefits
Integrating company best
Enel to be the first Italian company practices in a glocal perspective
to help in solving garbage
emergency in Naples
Corporate citizenship
Among Enel 50 years
anniversary and 150
unification of Italy
Attracting new
initiatives customers to free
market
Strengthen the link
between the company
and the community Social, environmental and
economic sustainability
Impact on brand image and
reputation