We brought together top destination marketers from Travel Oregon, Destination Cleveland, and Encore Alert in a 60-minute webinar to discuss:
- Best practices on how to use Twitter to reach and delight more visitors directly from top DMOs
- Benchmarks and insights from studying the top DMOs in the country
- Top tools you can use to supercharge your Twitter efforts
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
DMO Webinar: How to Use Twitter to Reach & Delight More Visitors
1. HOW TO USE TWITTER
TO REACH & DELIGHT
MORE VISITORS
F E AT U R I N G : T R AV E L O R E G O N & D E S T I N AT I O N C L E V E L A N D
2. O U R PA N E L I S T S
Emily Forsha
Content & Community
Manager
Travel Oregon
Mo Sherifdeen
Digital Brand
Strategy & Publishing
Travel Oregon
Corinne Allie
Senior Interactive
Media Manager
Destination Cleveland
James Li
Founder & CEO
Encore Alert
@emilyforsha @mosherifdeen @rinallie @jameslidotcom
#DMOwebinar // @encore // james@encorealert.com
3. out of the 26,663 respondents said they’ve
based their plans on social media posts
49%
#DMOwebinar // @encore // james@encorealert.com
4. of travelers have changed their plans
after seeing a post on social media
34%
#DMOwebinar // @encore // james@encorealert.com
5. of travelers post about their vacation,
multiple times a day
40%
#DMOwebinar // @encore // james@encorealert.com
8. Editorial Objective
Mo Sherifdeen
Digital Brand Strategy & Publishing
Travel Oregon
@mosherifdeen
Emily Forsha
Content & Community Manager
Travel Oregon
@emilyforsha
#DMOwebinar // @encore // james@encorealert.com
9. WHY DO IT?
D R E A M P L A N B O O K E X P E R I E N C E & S H A R E
open to travel
inspiration
actively seek out
travel inspiration
commit to travel reflect & publish
#DMOwebinar // @encore // james@encorealert.com
10. Why Twitter?
> Customer service
> Identify conversations about Oregon and content gaps
> Reach niche audiences
#DMOwebinar // @encore // james@encorealert.com
11. What are the key metrics that you
look at on a daily or quarterly basis
to gauge this?
#DMOwebinar // @encore // james@encorealert.com
15. Step 1. Reach
T H E V I S I T O R C O N V E R S I O N F U N N E L
#DMOwebinar // @encore // james@encorealert.com
16. Step 1. Reach
Step 2. Delight
T H E V I S I T O R C O N V E R S I O N F U N N E L
#DMOwebinar // @encore // james@encorealert.com
17. Step 1. Reach
Step 2. Delight
Step 3. Convert
T H E V I S I T O R C O N V E R S I O N F U N N E L
#DMOwebinar // @encore // james@encorealert.com
18. S T E P 1 . R E A C H
#DMOwebinar // @encore // james@encorealert.com
19. S T E P 1 . R E A C H
How do you reach
new audiences on Twitter?
Thoughts from Our Panelists
#DMOwebinar // @encore // james@encorealert.com
20. S T E P 1 . R E A C H
Corinne Allie
Senior Interactive Media Manager
Destination Cleveland
@rinallie
#DMOwebinar // @encore // james@encorealert.com
21. S T E P 1 . R E A C H
#DMOwebinar // @encore // james@encorealert.com
22. S T E P 1 . R E A C H
Engaging Football Fans
Mo Sherifdeen
Travel Oregon
@mosherifdeen
Emily Forsha
Travel Oregon
@emilyforsha
#DMOwebinar // @encore // james@encorealert.com
23. S T E P 1 . R E A C H
https://sparkloftmedia.com/blog/our-social-college-football-pregame/
Engaging Oregon Brands
24. S T E P 1 . R E A C H
The Media Joins In…
#DMOwebinar // @encore // james@encorealert.com
25. S T E P 1 . R E A C H
NZ-Oregon Beer Exchange (#KIWI20BF)
#DMOwebinar // @encore // james@encorealert.com
26. S T E P 1 . R E A C H
Insights from Encore Alert’s DMO Study
Shareable Content is King
@jameslidotcom
James Li
Founder & CEO
Encore Alert
#DMOwebinar // @encore // james@encorealert.com
27. S H A R E A B L E C O N T E N T I S K I N G
Insights from Encore Alert’s DMO Study
#DMOwebinar // @encore // james@encorealert.com
28. S H A R E A B L E C O N T E N T I S K I N G
Insights from Encore Alert’s DMO Study
#DMOwebinar // @encore // james@encorealert.com
29. S T E P 2 . D E L I G H T
#DMOwebinar // @encore // james@encorealert.com
30. S T E P 2 . D E L I G H T
What was your experience
delighting a certain person
(or organization) on Twitter?
Thoughts from Our Panelists
#DMOwebinar // @encore // james@encorealert.com
31. S T E P 2 . D E L I G H T
@rinallie
Corinne Allie
Senior Interactive Media Manager
Destination Cleveland
@rinallie
#DMOwebinar // @encore // james@encorealert.com
32. S T E P 2 . D E L I G H T
@rinallie
#DMOwebinar // @encore // james@encorealert.com
33. S T E P 2 . D E L I G H T
Mo Sherifdeen
Digital Brand Strategy & Publishing
Travel Oregon
@mosherifdeen
Emily Forsha
Content & Community Manager
Travel Oregon
@emilyforsha
#DMOwebinar // @encore // james@encorealert.com
34. S T E P 2 . D E L I G H T
@rinallie
#DMOwebinar // @encore // james@encorealert.com
35. P R I O R I T I Z E R E T W E E T S A N D R E P L I E S
Insights from Encore Alert’s DMO Study
@jameslidotcom
James Li
Founder & CEO
Encore Alert
#DMOwebinar // @encore // james@encorealert.com
36. I M P L E M E N TAT I O N & C H A L L E N G E S
What were some challenges you had to
overcome to set up these processes?
How did you overcome them?
Thoughts from Our Panelists
#DMOwebinar // @encore // james@encorealert.com
37. E N C O R E A L E RT
T H E B E S T A U T O M AT E D S O C I A L M E D I A A S S I S TA N T Y O U ’ V E E V E R H A D
1
W E TA K E I N T H E E N T I R E
R E L E VA N T F I R E H O S E O F
T W I T T E R & I N S TA G R A M N O I S E 2
A L G O R I T H M S F I N D S T H E
M O S T I M P O RTA N T,
P R I O R I T I Z E D
C O N V E R S AT I O N S A N D
P E O P L E 2 4 / 7
3
Y O U G E T E M A I L / M O B I L E A L E RT S
S O Y O U C A N TA K E A C T I O N
R I G H T AWAY
38. Y O U ’ R E I N G O O D C O M PA N Y
Have questions or interested in a demo?
Please contact me at james@encorealert.com
or enter your email address in the chat box!
39. Thanks for listening :)
T H A N K Y O U T O D E S T I N AT I O N C L E V E L A N D & T R AV E L O R E G O N F O R J O I N I N G U S !