1. Gigi Cheng
Sarella Chiu
Vinco Tse
Leo Chan
Venny Wong
Euginia Lau
Phoebe Luk
Ham wong

2. Content
 Introduction
 Our Store
 Product & Services
 Grand Opening Event
 Marketing Strategies
 Conclusion

3. Introduction

5. Introduction
 Fabric Row is a hub for textile-related businesses in
Philadelphia.
 Many of the stores along Fabric Row began in the late
19th century as pushcarts selling fabric, produce, or
other small items.

6.  Early 20th-century Fourth Street
included kosher butcher shops, fish
stores and dairy stores, fruit and
vegetable carts, stands stretching from
Lombard to Carpenter.
 Many of the original shops on Fabric
Row remain, and are entering their
third and fourth generation of family
ownership

8.  Feature everything from unique buttons
to imported silks, as well as other
necessary textiles needed by designers
 Eclectic mix of shops ranging from
third-generation fabric stores to a
nightclub that boasts the best DJs in
Philadelphia.

9. Map

10. Our Store

11. Our Concept
 Therapeutic
 Let people to relax themselves from stress
 Consolidate the relationship between friends, families
and colleagues
 Inspirational
 Encourage creativity
 Memorial
 Take away home with your gifts decorated by people
themselves
 Environmental-friendly
 Merchandizes and gifts are recycled products

12. Our Name
ART PARTY
• Draw • Gatherings
• Paint • Outings
• Decorate gifts • Food
• Drinks

13. Our Logo
 7 colors for
design
 Use prime color
& upper case for
‘ART’
 Splashes of
paints as
background
 Artistic and fun

14. Our Shop

15. Floor Plan

16. Target Customers
 Children
 Drawing/ Painting classes
 Young Families
 Gatherings
 OutingServices
 Workshops
 Cooperates
 Gatherings
 Outing Services

17. Products & Services

18. Art Jamming Classes

19. Art Jamming Classes
Adult Art Jamming Classes: With Friends / Relatives

20. Out Door Service: Art Jamming Party

21. Out Door Service: Art Jamming Party
Art Jam Birthday Party

22. Merchandised Products
Logo/ Designed T-shirts

23. Merchandised Products
Tote Bag/ Duffel Bags

24. Recycled Materials
 Milk Bottles
 Wine Bottles
 Shoe boxes

25. Equipment
Paints
Paint Brushes

26. Equipment

27. Grand Opening Event

28. Opening Party
 Free Beverages and Food
Soft Drinks
and Juice
Tarts, pies and
sandwiches

29. Opening Party
 Wall Hand-printing

30. Opening Party
 Souvenirs
Artjam-keychain

31. Marketing Strategies

32. Promotion
 Website  Online Booking
 Facebook or Twitter page

33. Discount
 Birthday discount
 Free workshop
 Annual discount
 50% discount in April
 Group discount
 Buy 6 get 1 free
 Student Discount
 95% discount

35. Future Plan
 Competitions
 Exhibitions

36. Conclusion