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Fabric Row: Philadelphia's Historic Textile District
- 2. Content Introduction Our Store Product & Services Grand Opening Event Marketing Strategies Conclusion
- 3. Introduction Hub for textile-related businesses in Philadelphia Many of the stores along Fabric Row began in the late 19th century as pushcarts selling fabric, produce, or other small items Early 20th-century Fourth Street included kosher butcher shops, fish stores and dairy stores, plus fruit and vegetable carts and stands stretching from Lombard to Carpenter. Many of the original shops on Fabric Row remain, and are entering their third and fourth generation of family ownership
- 4. Feature everything from unique buttons to imported silks, as well as other necessary textiles needed by designers Eclectic mix of shops ranging from third-generation fabric stores to a nightclub that boasts the best DJs in Philadelphia.
- 5. Map
- 8. Our Concept Therapeutic Let people to relax themselves from stress Consolidate the relationship between friends, families and colleagues Inspirational Encourage creativity Memorial Take away home with your gifts decorated by people themselves Environmental-friendly Merchandizes and gifts are recycled products
- 9. Our Name ART PARTY • Draw • Gatherings • Paint • Outings • Decorate gifts • Food • Drinks
- 10. Our Logo 7 colors for design Use prime color & upper case for ‘ART’ Splashes of paints as background Artistic and fun font
- 11. Our Shop
- 12. Floor Plan
- 13. Target Customers Children Drawing/ Painting classes Young Families Gatherings Outing Services Workshops Cooperates Gatherings Outing Services Workshops
- 15. Art Jamming Classes Children Art Jamming Class Corporate Art Jamming Class Adult Art Jamming Classes: With Friends / Relatives
- 16. Out Door Service: Art Jamming Party Outdoor party Birthday party Art Jam Easter Party
- 17. Merchandised Products Tote Bags/ Duffel Bags TT-Shirts Logo/ Designed T-shirts Caps
- 18. Goods: recycled materials Milk Bottles Wine Bottles Shoe boxes
- 19. Equipment – sell paints, paint brushes, paper canvas Painting knife Paint paint brush
- 21. Opening Party Free Beverages and Food Soft Drinks and Juice Tarts, pies and sandwiches
- 23. Opening Party Sovenirs Artjam-keychain
- 25. Promotion Website Online Booking Facebook / Twitter Page
- 26. Discount Birthday discount Free workshop Annual discount 50% discount in April Group discount Buy 6 get 1 free Student Discount 95% discount
- 29. Conclusion
Editor's Notes
- Fabric Row is like a mini version of the NYC garment district. There are 18 or so shops all concentrated on a few blocks of South 4th Street from South Street to Catharine Street.
- so many buttons, trims, notions and bright fabrics. The choices are overwhelming
- 7 colors for design Use more than 3 color for the design (usually no more than 3 color is used for a logo design) Make the logo more colorful. To show painting can be fun and creative. The blend of colors meaning a blend of fun in drawing with friendsUse of prime color and upper case for ‘ART’ Highlight the art element in our logo designSplashes of paint as background Relate to art. Give more eye-catching and energetic feeling. Splashes of paints implies painting can be fun and is the release of creativity Artistic and fun font Give a playful and joyful feeling. Everybody can have fun with painting