1. INTERNET
MARKETING
By; Muhammad Imran Khan

2. Internet Marketing
 Search Engine Optimization
 Search Engine Marketing
 Social Media Optimization
 Social Media Marketing
 Online Reputation Management
 Conversion Optimization
 Targeted Traffic Generation
Internet Marketing Training by Muhammad Imran Khan

3. Some important abbreviations used in SEO
 ccTLDs - Country Code
Top Level Domain
 XML - Extensible Markup
 gTLDs - Generic Top Level
Language
Domain Name  PR - PageRank
 URL - Uniform Resource  SER - Search Engine
P
Locator Result Placement
 www - World Wide Web  Alt Tags - Alternative text
 HTTP - Hyper Text tags
Transfer Protocol  KEI - Keywords
 HTTPs - Hypertext Transfer Effectiveness Index
Protocol Secure  SEO - Search Engine
 HTML - Hyper Text markup Optimization
Language  BL - Back Links
 ROI – Return on
Investment
Internet Marketing Training by Muhammad Imran Khan

4. Search Engines & Search Engine
Crawlers
 Search Engines are not humans
 Search Engines are text-driven
 Search Engines crawl the Web, looking
at particular site items
 Search Engines perform several
activities in order to deliver search
results
Internet Marketing Training by Muhammad Imran Khan

5. Keywords Analysis - 1
 Types of Keywords
 Keywords Vs Key-Phrases
 Short tail keywords
 Long tail keywords
 Keywords Life Cycle
 Traffic generation
 Types of traffic
 Usefull Vs useless
 Keywords Analysis
 KEI
 KES
Internet Marketing Training by Muhammad Imran Khan

6. Short tail keywords Vs Long tail
keywords
Internet Marketing Training by Muhammad Imran Khan

7. Keywords Analysis - 2
 KEI (Keywords Effectiveness Index)
 Keywords SERP Analysis
 Keywords Content Analysis
Internet Marketing Training by Muhammad Imran Khan

8. Keywords SERP Analysis
 Keyword Used
 Search Engine
 Indexation
 Old SERP
 New SERP
 Competing Pages
 Site's first URL Found
 KW in Title
 KW in Domain
 KW in URL
Internet Marketing Training by Muhammad Imran Khan

9. Keywords Content Analysis
 Keywords density
 Headings Tags
 Keywords Prominence
 Media (Audio, Video, Images)
Internet Marketing Training by Muhammad Imran Khan

10. Negative, grey-hat & white-hat SEO
techniques & their impacts
 White Hat - Following search engines'
guidelines
 Grey Hat - Bypassing search engine’s
guidelines
 Black Hat - Ignoring search engine’s
guidelines, Instead stuffing factors, doing
unethical optimization,Muhammad Imran Khan etc
Internet Marketing Training by
spamming

11. Adv/
Dis-Adv Negative, grey-hat & white-hat
SEO techniques
 White hat SEO techniques
 Advantages
 Search Engine attention
 Improved Traffic
 Better SERP
 Improved PR
 Improved conversion rate
 No penalties
 Dis-Advantages
 Little bit slow
 More efforts are required
Internet Marketing Training by Muhammad Imran Khan

12. Adv/
Dis-Adv Negative, grey-hat & white-hat
SEO techniques
 Grey hat SEO techniques
 Advantages
 Search Engine attention
 Improved Traffic
 Better SERP
 Improved PR
 Dis-Advantages
 If caught site can be banned
 Chances of site Penalization
 Danger of huge penalties
 Spamming techniques
 Less conversion rate
 At risk
Internet Marketing Training by Muhammad Imran Khan

13. Adv/
Dis-Adv Negative, grey-hat & white-hat
SEO techniques
 Black Hat SEO Techniques
 Advantages
 Faster results
 Dis-Advantages
 If caught site can be banned immediately
 Site Penalization after some time
 Huge penalties
 Totally spamming
 No conversion rate
 Highly at risk
Internet Marketing Training by Muhammad Imran Khan

14. Geo targeting
 Directing SEO efforts to specific geographical
location
 Targeting specific market
 Very focused promotional approach
 Very fruitful for local businesses
 Real results can be achieved by minimum
marketing budgets
 Improved conversion rate
 It enables you to dominate your local niche
Internet Marketing Training by Muhammad Imran Khan

15. Website Domain
 Domain age: The old the better
 Domain should not have any previous penalties
 Domain name must be relevant
 Its better if have keywords
 Should be geo specific in case of geo specific market
 Should Be Easy To Remember
 Keep It Short
Internet Marketing Training by Muhammad Imran Khan

16. On-Page Optimization Vs Off-Page
Optimization
 Difference between on-page and off-page
 On-Page – Search Engine Friendliness
 Off-Page – Improving credibility
Internet Marketing Training by Muhammad Imran Khan

17. On Page Optimization
 Domain Canonical Issues
 Website planning & Structure
 URL structure
 HTML/CSS Validation according to W3C
standards
 Landing Page Optimization
 Meta Content of a webpage (Title, Description &
Keywords)
Internet Marketing Training by Muhammad Imran Khan

18. On Page Optimization
 Heading Tags
 Search Engine Optimized
Copywriting
 Amount of content (text Vs html)
 Content Canonical Issues
 Image Optimization
 Alt Tags
 Title Tags
 Image file name
 Description
 Image dimensions
Internet Marketing Training by Muhammad Imran Khan

19. On Page Optimization
 Usability Testing & Website Testing
 Number of links per page (Internal/External)
 Anchor text optimization
 HTML Sitemap Vs XML Sitemap
 Robots.txt
 Customized/Optimized 404 error page
Internet Marketing Training by Muhammad Imran Khan

20. On Page Optimization
 Server reliability/Uptime
 Website update frequency & its impact on
search engine rankings
 Total number of indexed pages
 Visitors demographics
 Bounce rate
 Cloaking
 Hidden Text
 Framing
Internet Marketing Training by Muhammad Imran Khan

21. On-Page Competitors Intelligence &
Analysis
 What?
 Why?
 When?
Internet Marketing Training by Muhammad Imran Khan

22. Off Page Optimization
 Server geographical location & its impact
 Fast indexing of website
 Social Bookmarking
 Number of inbound links and their impact
 Links with in networks of sites
 Link building (Optimal Back-linking)
 Press Releases, Articles, Blogs, Intelligent
Posting/Commenting
Internet Marketing Training by Muhammad Imran Khan

23. Off Page Optimization
 Region Specific Targeting & Global Targeting
 Social Media (Professional Networks & their impact) etc
 Social Media Marketing
 Social Media Optimization
 Link baiting
 Timely, current content
 Controversial viewpoint
 Structured, visual content
 Funny, crazy, or 'cool'
 Good or bad?
Internet Marketing Training by Muhammad Imran Khan

24. Off-Page Competitors Intelligence &
Analysis
 What?
 Why?
 When?
Internet Marketing Training by Muhammad Imran Khan

25. Traffic Generation
 Nature of Traffic
 Useful Vs useless
 Impact of Traffic on website
 Bounce Rate
 Avg. time on site
 Organic traffic
 Search Engine traffic
 Referral traffic
 Paid traffic
 Direct traffic
Internet Marketing Training by Muhammad Imran Khan

26. Conversion Optimization
 What should visitors do after coming on site
 Conversion goals
 Call to actions
Internet Marketing Training by Muhammad Imran Khan

27. PageRank Development
 Number of inbound links
 Nature of inbound links
 Credible or not
 What PR do they have
 Quality of inbound links
 DoFollow or NoFollow
 Relevant or not
 Considered by Google or not
 How accuracy inbound links have
 Are they from the same niche
 Do they have keywords
 Anchor text of inbound links
 Nature of page they are pointing
Internet Marketing Training by Muhammad Imran Khan

28. DoFollow/
NoFollow Strategy
 What is DoFollow/NoFollow
 Need & importance
 DoFollow/NoFollow impact on site
 DoFollow/NoFollow implementation
Internet Marketing Training by Muhammad Imran Khan

29. Online Reputation Management
 What is ORM?
 Why ORM?
 Advantages of ORM
 ORM process
 Corrective actions
 Preventive actions
Internet Marketing Training by Muhammad Imran Khan

30. Difference between conventional and
real time SEO
 Conventional SEO
 Real time SEO
 RSS feeds
 Micro blogging
 Fast indexing
 Bookmarking
 Content quality
 Content optimization
Internet Marketing Training by Muhammad Imran Khan

31. SEO Strategic Planning & Implementation
 Current status of website
 How much work is required
 How many resources are required
according to timelines
 Market niche analysis
 Competitors analysis
 On-Page & Off-Page competitor’s status
 Aligning SEO goals & objectives
Internet Marketing Training by Muhammad Imran Khan

32. Monitoring & Analysis of SEO campaign
 Google Analytics
 Configuration
 Usage of Google Analytics
 Interpretation of data
 Google Webmaster Central
 Configuration
 Usage of Google Analytics
 Interpretation of data
Internet Marketing Training by Muhammad Imran Khan