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Consumer Outreach & Education: Why Engagement Is Essential Webinar Presentation
This document summarizes a webinar on consumer outreach and education for electric vehicle adoption. The webinar featured several speakers from organizations like Forth, Consumer Reports, Plug In America, and utilities. The speakers discussed the importance of consumer engagement for electric vehicle adoption and ways their organizations are working to educate consumers through test drives, ambassador programs, surveys and other initiatives. The webinar also promoted upcoming events on strengthening community impact and accessible charging infrastructure.
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Consumer Outreach & Education: Why Engagement Is Essential Webinar Presentation
- 1. Welcome! 1 Consumer Outreach & Education:Why Engagement Is Essential 08/15/2023 Moderator: Manuel Morales Speakers: Dylan Jaff, Scott Hardman, Stuart Gardner, Jen Szaro, Elizabeth Turnbull, and Joel Levin
- 2. Please submit questionsthrough the attendee chat 2 Webinar slides will be shared shortly after the presentation
- 3. Our mission isto electrify transportation by bringing people together to create solutions that reduce pollution and barriers to access. Focus Areas • Access to Electric Cars • Access to Charging • Access to Emerging Modes • Events & Partnerships • Policy Who We Are:
- 4. Membership and SponsorshipOpportunities Membership and Sponsorship information: Rachel Haverkamp at RachelH@Forthmobility.org
- 5. Upcoming Webinars 8/15/23 -Consumer Outreach & Education: Why Engagement Is Essential 9/12/23 - Strengthening Community Impact With Capacity Building and Technical Assistance 10/10/23 - Designing Accessible EV Charging Systems 11/14/23 - Leading the Charge with Workplace Charging 12/12/23 - 2023 Year End Review and Looking Forward to 2024
- 6. Moderator 8 Manuel Morales Senior Program and CommunicationAssociate Forth Jen Szaro President and CEO Association of Energy Services Professionals (AESP) Scott Hardman Assistant Director & Assistant Research Faculty UC Davis, ITS Joel Levin Executive Director Plug In America Dylan Jaff Policy Analyst Consumer Reports Stuart Gardner Program Director Generation180 Elizabeth Turnbull Director of Market Development - TE Franklin Energy
- 7. Forth Consumer EngagementEfforts • Ride and Drives, main goal is to educate the public • Bring knowledge of charging & get behind the wheel of an EV • Pacific Power is our main sponsor • Upcoming events
- 8. Please submit questions throughthe attendee chat 10
- 9. About Consumer Reports(CR) CR Test Track ● Independent nonprofit member organization with 6 million members ● Testing and rating of vehicles ● Surveys and other research ● Goal: affordable, clean, and safe mobility choices for all consumers ● Reduce inequitable impacts of transportation and energy policies on consumers
- 10. Please submit questions throughthe attendee chat 12
- 11. “You sparked aflame in my head, I’m going to do some research now… I’m interested.” 14 August 2023 13
- 12. Please submit questions throughthe attendee chat 14
- 13. Generation180 – ElectrifyYour Ride Inspire and equip individuals to take action on clean energy EV Ambassador Engagement State & National Education / Drive Intent Breakthrough Creative Communications
- 14. Please submit questions throughthe attendee chat 16
- 15. The Electric VehicleDriver Experience Initiative, or EVDX, will work with the energy industry to help identify key pain points in the EV Driver Customer Journey and then work collaboratively to develop solution sets that ease the transition from gas vehicles to clean, electric transportation. Learn more at AESP.ORG/EVDX
- 16. Please submit questions throughthe attendee chat 18
- 17. Utilities Play aKey Role in Consumer Education
- 18. Please submit questions throughthe attendee chat 20
- 19. © Plug InAmerica 2021 Plug In America EV Consumer Education National Drive Electric Week • September 22 – October 1 • The world’s biggest celebration of the EV • Its time to register your event! Drive Electric Earth Month (April 1-30, 2024) PlugStar.com • Consumer and dealer support EV Support Program • Call/email and ask us all of your hardest EV questions Annual EV consumer survey
- 20. © Plug InAmerica 2021
- 21. Please submit questionsthrough the attendee chat 23
- 22. Thank You! 15 Manuel Morales SeniorProgram and Communications Associate|Forth ManuelM@forthmobility.org Dylan Jaff Policy Analyst|Consumer Reports Dylan.jaff@consumer.org Joel Levin Executive Director|Plug In America Jlevin@pluginamerica.org Jen Szaro President and CEO|Association of Energy Services Professionals (AESP) Jszaro@aesp.org Dr. Scott Hardman Assistant Director & Assistant Research Faculty|University of California Davis, Institute of Transportation Studies Shardman@ucdavis.edu Stuart Gardner Program Director|Generation180 Stuart@generation180.org Elizabeth Turnbull Director of Market Development – Transportation Electrification|Franklin Energy Eturnbull@franklinenergy.com
- 23. Upcoming Webinars StrengtheningCommunityImpactWithCapacityBuildingand TechnicalAssistance|Tuesday,September12 In thiswebinar, Forth will be joined by panelists to discuss programs that provide technical assistance to communities applying for federally funded grants. They will also highlight examples of local support and opportunities.