This document summarizes a webinar on consumer outreach and education for electric vehicle adoption. The webinar featured several speakers from organizations like Forth, Consumer Reports, Plug In America, and utilities. The speakers discussed the importance of consumer engagement for electric vehicle adoption and ways their organizations are working to educate consumers through test drives, ambassador programs, surveys and other initiatives. The webinar also promoted upcoming events on strengthening community impact and accessible charging infrastructure.

1. Welcome!
1
Consumer Outreach &
Education: Why Engagement
Is Essential
08/15/2023
Moderator: Manuel Morales
Speakers: Dylan Jaff, Scott Hardman, Stuart Gardner, Jen Szaro, Elizabeth Turnbull, and Joel Levin

2. Please submit questions through
the attendee chat
2
Webinar slides will be shared shortly after the
presentation

3. Our mission is to electrify
transportation by bringing people
together to create solutions that
reduce pollution and barriers to
access.
Focus Areas
• Access to Electric Cars
• Access to Charging
• Access to Emerging Modes
• Events & Partnerships
• Policy
Who We Are:

4. Membership and Sponsorship Opportunities
Membership and Sponsorship information: Rachel Haverkamp at RachelH@Forthmobility.org

5. Upcoming Webinars
8/15/23 - Consumer Outreach & Education: Why Engagement Is Essential
9/12/23 - Strengthening Community Impact With Capacity Building and Technical
Assistance
10/10/23 - Designing Accessible EV Charging Systems
11/14/23 - Leading the Charge with Workplace Charging
12/12/23 - 2023 Year End Review and Looking Forward to 2024

6. Moderator
8
Manuel
Morales
Senior Program and
Communication Associate
Forth
Jen Szaro
President and CEO
Association of Energy Services Professionals
(AESP)
Scott Hardman
Assistant Director & Assistant
Research Faculty
UC Davis, ITS
Joel Levin
Executive Director
Plug In America
Dylan Jaff
Policy Analyst
Consumer Reports
Stuart Gardner
Program Director
Generation180
Elizabeth Turnbull
Director of Market Development - TE
Franklin Energy

7. Forth Consumer Engagement Efforts
• Ride and Drives, main goal is to
educate the public
• Bring knowledge of charging & get
behind the wheel of an EV
• Pacific Power is our main sponsor
• Upcoming events

8. Please submit questions
through the attendee chat
10

9. About Consumer Reports (CR)
CR Test Track
● Independent nonprofit member organization
with 6 million members
● Testing and rating of vehicles
● Surveys and other research
● Goal: affordable, clean, and safe mobility
choices for all consumers
● Reduce inequitable impacts of transportation
and energy policies on consumers

10. Please submit questions
through the attendee chat
12

11. “You sparked a flame in my head, I’m going to do some research now… I’m
interested.”
14 August 2023 13

12. Please submit questions
through the attendee chat
14

13. Generation180 – Electrify Your Ride
Inspire and equip individuals to take action on clean energy
EV Ambassador Engagement State & National Education /
Drive Intent
Breakthrough Creative
Communications

14. Please submit questions
through the attendee chat
16

15. The Electric Vehicle Driver
Experience Initiative, or EVDX, will
work with the energy industry to
help identify key pain points in the
EV Driver Customer Journey and
then work collaboratively to develop
solution sets that ease the transition
from gas vehicles to clean, electric
transportation.
Learn more at AESP.ORG/EVDX

16. Please submit questions
through the attendee chat
18

17. Utilities Play a Key Role in
Consumer Education

18. Please submit questions
through the attendee chat
20

19. © Plug In America 2021
Plug In America EV Consumer Education
National Drive Electric Week
• September 22 – October 1
• The world’s biggest celebration of the EV
• Its time to register your event!
Drive Electric Earth Month (April 1-30, 2024)
PlugStar.com
• Consumer and dealer support
EV Support Program
• Call/email and ask us all of your hardest EV questions
Annual EV consumer survey

20. © Plug In America 2021

21. Please submit questions through the
attendee chat
23

22. Thank You!
15
Manuel Morales
Senior Program and Communications Associate|Forth
ManuelM@forthmobility.org
Dylan Jaff
Policy Analyst|Consumer Reports
Dylan.jaff@consumer.org
Joel Levin
Executive Director|Plug In America
Jlevin@pluginamerica.org
Jen Szaro
President and CEO|Association of Energy Services Professionals (AESP)
Jszaro@aesp.org
Dr. Scott Hardman
Assistant Director & Assistant Research Faculty|University of California Davis, Institute of Transportation Studies
Shardman@ucdavis.edu
Stuart Gardner
Program Director|Generation180
Stuart@generation180.org
Elizabeth Turnbull
Director of Market Development – Transportation Electrification|Franklin Energy
Eturnbull@franklinenergy.com

23. Upcoming Webinars
StrengtheningCommunityImpactWithCapacityBuildingand
TechnicalAssistance|Tuesday,September12
In this webinar, Forth will be joined by panelists to discuss programs that provide
technical assistance to communities applying for federally funded grants. They will also
highlight examples of local support and opportunities.