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Packaging and Labeling are two (2) key parts of integrated
marketing communications (IMC). Select two (2) brands from
different product groups (e.g., Levi’s jeans and Heinz ketchup).
Describe the packaging strengths (from an IMC perspective) of
each. Then, describe the labeling strengths (from an IMC
perspective) of each as well.
Recommend one (1) packaging and one (1) labeling
improvement for each brand and provide a brief rationale for
your recommendations.

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Packaging and Labeling are two (2) key parts of integrated marketing

  • 1. Packaging and Labeling are two (2) key parts of integrated marketing communications (IMC). Select two (2) brands from different product groups (e.g., Levi’s jeans and Heinz ketchup). Describe the packaging strengths (from an IMC perspective) of each. Then, describe the labeling strengths (from an IMC perspective) of each as well. Recommend one (1) packaging and one (1) labeling improvement for each brand and provide a brief rationale for your recommendations.