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Since 2003, Child’s Play, a game industry charity dedicated         SLIDE 1: Bourne End Community
to improving the lives of children with toys and games in           Association was formed in 1962 by
over 70 hospitals worldwide. Over the years, the ‘gaming’           local people who wanted a social
community have answered the call and come together to               centre to meet the needs of a growing
raise millions of dollars. In 2011 Childs Play raised
                                                                    community.The Association consists
$3,512,340. That’s £2,159,737!
                                                                    entirely of volunteers. Fundraising
SLIDE 2:                                                            and determination saw the
                                                                    Community Centre open in Wakeman
Child’s Play works in two ways. With the help of hospital           Road on 28 October 1967. Another
staff, they set up gift wish lists full of video games, toys,       hall was added a few years later and
books, and other fun stuff for the kids.                            constant improvements have been
Child’s Play also receives cash donations throughout the            made over the years.
year. With those cash donations, they can purchase new
                                                                    SLIDE 2: By using Target magazine!
consoles, games and more for hospitals and therapy
                                                                    Target magazine was launched in
facilities. These donations allow for children to enjoy age-
                                                                    1964 to provide information about the
appropriate entertainment, interact with their peers,
                                                                    new Bourne End Community
friends, and family, and can provide vital distraction from an
                                                                    Association. Over the years the
otherwise generally unpleasant experience. Each Hospital
                                                                    magazine has grown and its
on the map has an Amazon wish list, so not only can you
donate to the hospital, but you can use your money to buy           distribution area has been extended
what they need. Here is Sheffield for example.                      as the local populations have
                                                                    expanded through Bourne End,
SLIDE 3:                                                            Wooburn Green, and the surrounding
                                                                    villages. Local groups and their
The Childs Play charity mainly get there point across by the
                                                                    activities feature strongly along with
help of You Tube gamers which with their publicity are able
                                                                    news about the people and places
to get the charity known, and get the community involved in
                                                                    that form a vital part of a lively and
helping. Some examples of these are...
                                                                    interesting community.
SLIDE 4:                                                            Advertisements for local businesses
                                                                    and services form the basis of the
Kurt J Mac is a you tuber who started a series called ‘Far
                                                                    magazines financial support.
Lands or bust’ where he walked over 12,000,000 metres to
the edge of the map in a game called ‘Minecraft’ this               SLIDE 3: Everyday people enjoy the
created a lot of publicity and was able to raise over $70,000       wide range of activities provided
dollars.                                                            through the Centre. The Centre is
Zeldathon have raised over £27,000 for Childs play by               used by all ages from pre-school to
running live streams of games and also holding events.              Senior Citizens. From badminton to
                                                                    bowls, keep fit classes and aerobics to
Athene is another YouTube gamer who live streams and                drama, singing and dancing. There
holds contests where all money raised will go to Childs Play.       are coffee mornings, luncheons,
                                                                    lectures and talks as well as
Finally a company called ‘The Humble Indie Bundle’ every
                                                                    rehearsals for shows – and of course
few months sell a pack of indie games where all proceeds go
to childs play. As the latest pack is still selling I will get up   the shows themselves.
the live money raised page now.

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Research for social impact

  • 1. SLIDE 1: Since 2003, Child’s Play, a game industry charity dedicated SLIDE 1: Bourne End Community to improving the lives of children with toys and games in Association was formed in 1962 by over 70 hospitals worldwide. Over the years, the ‘gaming’ local people who wanted a social community have answered the call and come together to centre to meet the needs of a growing raise millions of dollars. In 2011 Childs Play raised community.The Association consists $3,512,340. That’s £2,159,737! entirely of volunteers. Fundraising SLIDE 2: and determination saw the Community Centre open in Wakeman Child’s Play works in two ways. With the help of hospital Road on 28 October 1967. Another staff, they set up gift wish lists full of video games, toys, hall was added a few years later and books, and other fun stuff for the kids. constant improvements have been Child’s Play also receives cash donations throughout the made over the years. year. With those cash donations, they can purchase new SLIDE 2: By using Target magazine! consoles, games and more for hospitals and therapy Target magazine was launched in facilities. These donations allow for children to enjoy age- 1964 to provide information about the appropriate entertainment, interact with their peers, new Bourne End Community friends, and family, and can provide vital distraction from an Association. Over the years the otherwise generally unpleasant experience. Each Hospital magazine has grown and its on the map has an Amazon wish list, so not only can you donate to the hospital, but you can use your money to buy distribution area has been extended what they need. Here is Sheffield for example. as the local populations have expanded through Bourne End, SLIDE 3: Wooburn Green, and the surrounding villages. Local groups and their The Childs Play charity mainly get there point across by the activities feature strongly along with help of You Tube gamers which with their publicity are able news about the people and places to get the charity known, and get the community involved in that form a vital part of a lively and helping. Some examples of these are... interesting community. SLIDE 4: Advertisements for local businesses and services form the basis of the Kurt J Mac is a you tuber who started a series called ‘Far magazines financial support. Lands or bust’ where he walked over 12,000,000 metres to the edge of the map in a game called ‘Minecraft’ this SLIDE 3: Everyday people enjoy the created a lot of publicity and was able to raise over $70,000 wide range of activities provided dollars. through the Centre. The Centre is Zeldathon have raised over £27,000 for Childs play by used by all ages from pre-school to running live streams of games and also holding events. Senior Citizens. From badminton to bowls, keep fit classes and aerobics to Athene is another YouTube gamer who live streams and drama, singing and dancing. There holds contests where all money raised will go to Childs Play. are coffee mornings, luncheons, lectures and talks as well as Finally a company called ‘The Humble Indie Bundle’ every rehearsals for shows – and of course few months sell a pack of indie games where all proceeds go to childs play. As the latest pack is still selling I will get up the shows themselves. the live money raised page now.