An independent film distributor like Entertainment One would be well-suited to distribute our thriller film. As an independent company, Entertainment One has experience distributing similar thriller films to niche audiences through limited budgets. They would employ word-of-mouth and targeted promotional strategies to maximize our film's release in select theaters and cities. Entertainment One could leverage existing contacts to promote the film through various distribution channels according to our unique selling proposition.

1. The Role of a Film Distributor
Evaluation Question 3
What Kind of Media Institution Might Distribute
your Product and Why?

2. A film distributor by definition…
A film distributor is a company or individual
responsible for the marketing of a film.
Their roles include…
Bringing films to market (cinema)
Bring in a audience
Create release pattern
Get the material seen by as many people as possible
Attract the right audience through the films; USP, genre,
stars, technology.
Release date
Research current market
Devise an appropriate budget for advertising
What is a Film Distributor?

3. Indi Distributors
Independent (Indi) distributors release their film just like the
conglomerates however there are many differences between them these
are…
Budget- Indi companies have limited budget, a large contrast to the endless budget of a mainstream
distributors means they can advertise globally whereas Indi film are advertised in a smaller geographical
area. This means the advertising needs to be more specific and niche.
Audience- Indi’s have a specific and much smaller audience is the difference between the Indi and
conglomerate distributers. Large companies can easily target their audience through promotion such as
Facebook, adverts appearing on the pages of the types of people they want to target.
Marketing Tools- due to large budgets distribution of blockbuster films s more creative and
extravagant. Techniques such as gorilla marketing and viral marketing are comm0nly used but they
come at a cost. An Indi production would use much cheaper and smaller tools such as relying on word
of mouth.
Some example's of UK film distribution companies are…

4. The Big 6 Multi media companies have a dominance over the
market when it comes to distribution. The following
organisations are known as “the big six” they have power
and recourses that the indie productions do not.

5. Distributing our Product
We need to choose a company that can distribute
our product to our target audience.
Having researched distributors to see what films
they have on their slate the organisation we have
chosen is…

6. Who
?

7. Are they a part of the big 6?

8. Why
?
Entertainment One has distributed similar films to ours with the thriller
theme therefore their experience would be a benefit as well as their
audience is already targeted at they right people.
Examples of films on their slate…

9. How?
As an indie production company Entertainment One will offer the contacts and know how of how to
promote our product to the best audience. Due to their size word of mouth would help promote the
product.
Our product is in a niche market which means the release patters would most likely be in small
theatres and in key city's at the same time so that the maximum amount of people will attend. This
would be after screenings at festivals so that there is already a buzz.
These are some of the things that the company can arrange:
 Theatrical Releases
 On demand
 Hotels and Airlines
 Home entertainment
 Digital ( iTunes , Netflix)
We have a different USP so they could attract new audiences and play on it for the marketing.
How Would This Company Distribute our
thriller?