1. MUSIC VIDEO
CONCEPT PAPER
SONG/ MUSIC: title of the song / music
ARTIST: indicate here the artist/s
DIRECTOR / PROD HOUSE: who will be the “person-in charge” of the production; usually the director
GENERAL CONCEPT:
This is the summary of your treatment for the video
GUIDELINES:
This Is where you write your constraints (creative, technical and logistics).
PEGS:
This is where you indicate your photos and video pegs; meaning the look or treatment, which you, most
likely, wanted for your music video.
ATTACHMENTS: (OPTIONAL)
This is where you attach the following:
1) logistics plan (shooting date, location, crew, talents, etc.)
2) Scene breakdown and shot list
3) Storyboard

2. SAMPLE FORMAT
“SONG NAME” by Artist.
Music Video Treatment
Direction and Design by: Ellie Ryan
The general feel of the music video will be: pop, it will hopefully be a home made type of
music video that involves a lot of unfortunate thing to happen to the characters involved. The
video will be a similar type of feel as the films scary movie, as the video will show people to
attempt poor impersonations of already made video and events, and will hopefully be
considered quite humorous.
Bottom Line: It’s a video that’s takes the mick.
So here are the few rules that I want to apply in making the music video:
1) It is a narrative/conceptual design video.
2) A steady cam and/handheld camera will be used to follow the characters as they
attempt their impressions.
3) Extras and talents will be needed. A main girl talent is needed and will be supplied by
the production as this will appeal to a wider audience of the band who may not have a
high standard of them and wouldn’t generally consider watching one of their videos.
The girl should be pretty, and normal looking girl such as the actress michelle keegan.
The band and the production will invite personalities to cameos.
4) We will shoot outdoors.
5) The lighting will be bright which is quite similar to other videos that have similar
storylines. The other reason why the high key lighting will be used to make sure that
the the events the characters are trying to impetrate should be quite obvious in order
for it be considered humorious.
6) We need a quite spacious outdoor area.
7) Basically the video will be a series of 4 sequenced set-up:
a) 1 Long take using Steadicam stabilizer
b) 5 Master Shots of the location and characters used. (places + people)
c) Series of shots of the situationes (personalities and invited guests/ friends)
d) Famous events being shown.
8) The characters will be in outfits that fit into the events they are mimicking.
9) We will have a simple cut-to-cut editing, with special effects at the end of the video
To get the picture, refer to the following music video pegs on YouTube:
1) Eminem- Made you http://www.youtube.com/watch?v=RSdKmX2BH7o
2) Nicki Minaj- Your love http://www.youtube.com/watch?v=pSFyrrhKj1Q
3) Eminem- Without Me http://www.youtube.com/watch?v=YVkUvmDQ3HY
4) Katy Perry- Hot and Cold http://www.youtube.com/watch?v=kTHNpusq654
Movie Clips:
1) Scary Movie
2) Superhero movie

3. ARTIST: “SONG”
DIRECTOR: ELLIE RYAN
RT: 2:59 MINS
FAVORITE SIN MUSIC VIDEO
SHOOTING DATE: NOVEMBER 16, 2008
LOCATION: CLASSMATES, QUEZON AVENUE, QUEZON CITY
CREW:
Director / Production Designer: Ellie Ryan
Camera: Denni Hepburn
Lighting: Clayton Skorski
Sound: Ellie Ryan
Editing: Ellie Ryan
CONCERNS:
1) Deadline: Might not meet deadline.
2) Call Time: 5 AM for crew; 7AM for band and talents
3) Locations: Finding a location that is suitable
4) Design Requirements by Nov. 12
5) Soft