An effective combination of category management and cross-merchandising methodologies play a key role in ensuring customer loyalty for retailers.

1. Ensure Customer Loyalty with
Category Management &
Cross-merchandising

2. What is
Customer
Loyalty?
Customer Loyalty is a measure of your
customer’s likeness to your business so
that they keep repeated business with you
and also advocate your brand

3. How can you improve
your customer loyalty?
Effective combination of category
management & cross-merchandising can
help you boost your sales & improve your
customer loyalty.

4. What is category management ?
Category management is a retailing concept
in which similar products are bundled into
singular groups or categories & its
procurement, merchandising & sales efforts
are addressed as a unit.

5. What is cross-
merchandising?
Cross-merchandising is a powerful
merchandising strategy of arranging
products from different categories together
that have some logical connection to
prompt the shoppers to make the purchase.

6. How to effectively combine both?
Define products
categories
Customer behavioral
pattern is studies
Implement cross-
merchandising based
on the likelihood of the
product categories
being purchased
together

7. How can the
effective
combination of
both ensure
customer
loyalty?
Saves shoppers’
time
Improves customer
experience
Ensure customer
loyalty

8. Use Nexgen POG to effectively combine your category
management & cross-merchandising & create your best
planogram designs
www.nexgenus.com sales@nexgenus.com