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Social Media Networking for Business 2012 Part 4 Facebook

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Social Media Networking for Business 2012 Part 4 Facebook

  1. 1. By Elizabeth Sugar Boese succeedInEveryWay.com March 2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 1
  2. 2.  Elizabeth Sugar Boese     liz@succeedInEveryWay.com http://www.succeedInEveryWay.com Twitter: succeedNLP Facebook: http://www.facebook.com/elizabeth.boese      Entrepreneur: 4 businesses Computer Science instructor: 9 years Business Consultant: 6 years Current websites: 8 24 Hour Mountain Bike Racer (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 2
  3. 3.       Over 840 million users Meet your peers and find business contacts Build relationships through conversations and learn how to better adapt your products/services Pages are indexed and searchable in Facebook and the internet Target your niche – friends volunteer lots of personal information you can use to understand your audience Personal profile separate but connected to your business page image courtesy of Pierre Amerlynck (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 4
  4. 4. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 5
  5. 5.    Social networking site Business “fan pages” If you have a Facebook personal account, add a business page otherwise create a business page image courtesy of Makio Kusahara (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 7
  6. 6. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 8
  7. 7.  Profile  About you  Limited to 5,000 friends  Fan Page  Unlimited # of fans  Create multiple pages  Brand  Different products  Divisions of company (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 9
  8. 8. Time -line Add pics/ video Status updates. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com Chat with friends online 12/11/2013 10
  9. 9. Privacy settings Edit Set up blogs to auto-post to fan page (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 11
  10. 10. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 12
  11. 11. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 14
  12. 12. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 15
  13. 13. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 16
  14. 14. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 17
  15. 15. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 18
  16. 16. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 19
  17. 17.  Log in to your Facebook account (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 21
  18. 18. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 22
  19. 19. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 23
  20. 20. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 24
  21. 21. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 25
  22. 22.     People constantly send requests to use new applications Use “Ignore all” option Not disrespectful to ignore these invites Recommended apps:       Useful for business Save time Aid productivity Increase visibility and presence in a tasteful and diplomatic way Ignore all invites from this friend Block application (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 26
  23. 23.  Provide incentives to become your fan  Free e-book  Contest   Highly targeted who to advertise to Set budget (e.g. $2/day) (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 27
  24. 24.  Befriend prominent people in your industry  Always add a personal message when you send friend requests to prominent people    Follow them in Twitter as well Attach your blog through the Notes app Add photos, videos (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 29
  25. 25.   Write a good blog post mentioning the prominent people you added When blog shows up, tag the specific people you mentioned (can only tag friends)  Notification shown to person  Story publishes in their mini-feed and pushes to THEIR friends mini-feeds  Don’t do this on every blog post, just then & again  Can send email and request them to comment on blog  Respond to comments to push feed to mini-feeds again  Can acknowledge prominent people on their wall  Tweet about blog with reference to person: @succeedNLP (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 30
  26. 26.   Create a storefront: http://on.mash.to/pNPiou 39 applications to use for business: http://bit.ly/qheqZc (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 31
  27. 27.  Contact: Liz Boese      liz@succeedInEveryWay.com http://www.succeedInEveryWay.com Twitter: succeedNLP Facebook: http://www.facebook.com/elizabeth.boese Available      Seminars Workshops One-on-one instruction Initial setup on social media sites Ongoing content on social media sites (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 33

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