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Using a blog to create and manage your e-reputation. What to do AND what not.
MinnesotaBloggersConference 2012 BLOGGING TO FOUND AND HIRED Sara Geneva NoreauKerr @Sara_G_N_Kerr Sara-Kerr.com
How do you buy? How do you make a decision? What do you need to know? Where do you go for information?9/21/2012 © Sara Geneva Noreau Kerr 2012 2
Employers do the same thing.9/21/2012 © Sara Geneva Noreau Kerr 2012 3
YOU ARE A BRAND. BUILD IT PROTECT IT9/21/2012 © Sara Geneva Noreau Kerr 2012 4
Your Brand / Your E-Reputation Source: KBSD Marketing9/21/2012 © Sara Geneva Noreau Kerr 2012 5
What Employers Do Google you Visit your personal website Find you socially online9/21/2012 © Sara Geneva Noreau Kerr 2012 6
What you need A positive online presence Good branding An excellent biography9/21/2012 © Sara Geneva Noreau Kerr 2012 7
What you should do Create your own online reputation Establish a positive online brand Google yourself -- regularly Monitor your social media presence Ensure there is more positive than negative Don’t reveal personal information Let your friends and family know what not to post about you9/21/2012 © Sara Geneva Noreau Kerr 2012 8
HOW? BLOG9/21/2012 © Sara Geneva Noreau Kerr 2012 9
What blogging does for you Boosts your SEO organically Establishes your expertise Demonstrates your writing skills Affirms your knowledge of social media Connects you to influencers Validates your knowledge of current trends & news Positions you as a source of information Distinguishes you from other job seekers9/21/2012 © Sara Geneva Noreau Kerr 2012 10
What you should write about Professionally – Companies you’d like to work for – Industries that you are interested in – News relevant to your career or your ideal job – Books that pertain to the above Personally – Charities you support or – Causes9/21/2012 © Sara Geneva Noreau Kerr 2012 11
What you should do Own your own domain name Interact with your readers Link your blog to other professional social accounts Employ multiple pages on your blog – Post a current and relevant blog roll – Include a thoughtful, professional biography – If not currently employed, explain the work you’d like to do9/21/2012 © Sara Geneva Noreau Kerr 2012 12
Lastly, just don’t… Rant or complain Use other peoples work (intellectual property) without citation and permission Write about anything you wouldn’t discuss over dinner with acquaintances – This usually means sex, politics, and religion Ramble Post questionable photos Write about your current employer9/21/2012 © Sara Geneva Noreau Kerr 2012 13