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Blogging to Found and Hired: 2012 Minnesota Blogger Conference (Sara Kerr)

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Using a blog to create and manage your e-reputation. What to do AND what not.

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Blogging to Found and Hired: 2012 Minnesota Blogger Conference (Sara Kerr)

  1. 1. MinnesotaBloggersConference 2012 BLOGGING TO FOUND AND HIRED Sara Geneva NoreauKerr @Sara_G_N_Kerr Sara-Kerr.com
  2. 2. How do you buy? How do you make a decision? What do you need to know? Where do you go for information?9/21/2012 © Sara Geneva Noreau Kerr 2012 2
  3. 3. Employers do the same thing.9/21/2012 © Sara Geneva Noreau Kerr 2012 3
  4. 4. YOU ARE A BRAND. BUILD IT PROTECT IT9/21/2012 © Sara Geneva Noreau Kerr 2012 4
  5. 5. Your Brand / Your E-Reputation Source: KBSD Marketing9/21/2012 © Sara Geneva Noreau Kerr 2012 5
  6. 6. What Employers Do  Google you  Visit your personal website  Find you socially online9/21/2012 © Sara Geneva Noreau Kerr 2012 6
  7. 7. What you need  A positive online presence  Good branding  An excellent biography9/21/2012 © Sara Geneva Noreau Kerr 2012 7
  8. 8. What you should do  Create your own online reputation  Establish a positive online brand  Google yourself -- regularly  Monitor your social media presence  Ensure there is more positive than negative  Don’t reveal personal information  Let your friends and family know what not to post about you9/21/2012 © Sara Geneva Noreau Kerr 2012 8
  9. 9. HOW? BLOG9/21/2012 © Sara Geneva Noreau Kerr 2012 9
  10. 10. What blogging does for you  Boosts your SEO organically  Establishes your expertise  Demonstrates your writing skills  Affirms your knowledge of social media  Connects you to influencers  Validates your knowledge of current trends & news  Positions you as a source of information  Distinguishes you from other job seekers9/21/2012 © Sara Geneva Noreau Kerr 2012 10
  11. 11. What you should write about  Professionally – Companies you’d like to work for – Industries that you are interested in – News relevant to your career or your ideal job – Books that pertain to the above  Personally – Charities you support or – Causes9/21/2012 © Sara Geneva Noreau Kerr 2012 11
  12. 12. What you should do  Own your own domain name  Interact with your readers  Link your blog to other professional social accounts  Employ multiple pages on your blog – Post a current and relevant blog roll – Include a thoughtful, professional biography – If not currently employed, explain the work you’d like to do9/21/2012 © Sara Geneva Noreau Kerr 2012 12
  13. 13. Lastly, just don’t…  Rant or complain  Use other peoples work (intellectual property) without citation and permission  Write about anything you wouldn’t discuss over dinner with acquaintances – This usually means sex, politics, and religion  Ramble  Post questionable photos  Write about your current employer9/21/2012 © Sara Geneva Noreau Kerr 2012 13

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