Website Best Practices: How to Effectively Engage Your Online Visitors with Tamara
•Download as PPTX, PDF•
0 likes•2,125 views
Lightning Talk from 2019's The Digital Nonprofit conference.
Recommended
Recommended
More Related Content
More from NetSquared Vancouver
More from NetSquared Vancouver (20)
Recently uploaded
Recently uploaded (20)
Website Best Practices: How to Effectively Engage Your Online Visitors with Tamara
- 1. Fundraising with Digital Donors • -
- 2. CanadaHelps is a charity that helps charities. We ensure all Canadian charities – most notably the smallest ones that need it the most – have access to the online fundraising tools, technology, and education they need to succeed. Because we’re a charity, our fees are a fraction of those of the for-profit alternatives. For donors, we offer a one-stop shop for supporting any registered Canadian charity online. CanadaHelps makes giving easy. Easily explore and discover new causes. Give once or monthly, donate securities, or increase your impact fundraising for charity. Enjoy instant or anytime access to all your charitable tax receipts. At a glance: Trusted for over 16 years, over 17,000 charities rely on our non- commercial online fundraising platform and more than 1 million Canadians have given using CanadaHelps. We have a spotless record for safe and secure payment processing & instant tax receipting, and operate on less than 1.8% of donation revenue. CanadaHelps is a non-profit social enterprise serving charities & donors.
- 3. Your Best Foot Forward Online 1. Distinctive Brand 2. Informative 3. Communicative
- 4. Agenda 1. The 3 & 30 Second Rule
- 5. Agenda 2. Website Mobile Friendly?
- 6. Agenda 3. Donate Button 101 Simple Yet Highly Effective Tips for Using Donate Now Buttons
- 7. Agenda 4 & 5 Donate Button 101 Simple Yet Highly Effective Tips for Using Donate Now Buttons
- 8. Agenda Fewer Steps = Higher Conversion The more clicks, the less successful you’ll be at converting your visitor to a lead or donor. • Rule of thumb: Every click results in 50% traffic loss. • With exceptions (experience in mind)
- 9. Agenda 7. Ways to Give • Donate one-time • Donate monthly • Donate items • Make a tribute gift • Volunteer • Fundraise (3rd Party) • Join a P2P Fundraiser • Spread the word online • Donate securities • Legacy gifts • Sign a petition • Write a letter • Corporate giving • And more! List all the ways to give/help in one easy-to-find place on your site.
- 10. Agenda 8. and 9. Share your Impact
- 11. Agenda 10. Keeping the Conversation Going
- 12. Questions or Comments? How to get in touch! @CanadaHelps @CharityLifeCa Tamara Rahmani Western Canada Charity Engagement Specialist tamarar@canadahelps.org 604-351-7551 @tamararahmani
Editor's Notes
- A strong website is one of the most important assets you can have online. 1. It should be the center of your brand. Everything your organization does and believes in should be reflected on there. 2. A place that makes it easier for you to share information and to improve the visibility of your organization 3 A space that shows good things are happening with your organization boosts engagement with your public and makes people want to get involved. https://changemediagroup.com
- Your homepage is arguably the most important element of your website. You have 3 seconds from the time someone arrives at your site to engage that visitor Ask yourself does you headline assure your visitor they’re in the right place? • Does your subheading drive home your value proposition? • And does your banner or image do the same? Then you have 30 seconds to convince your visitor to stick around and learn more. Make your content scan-able, show your impact, and make it easy for them to move one step closer to your goal. Overall, consider the weighting of messaging on your homepage. Industry experts the traffic on your website is divided by 70% new donors, 20% repeat donors and 10% volunteers.
- More than 50% of web traffic is now from a mobile device. Make sure your website and donation forms are mobile-optimized. You can use Google’s online tool to see if yours passes the mobile friendly test. Look up: mobile friendly test
- Make it easy to spot no matter which page the donor is on. Choose a colour that stands out from the rest of the website. Double-park your call-to-action. Link it directly to your donation form.
- Have your Donate Now button or navigation link static at the top of every page- above the fold- so when you navigate it follow you Make sure it’s in the footer-chances are you are going to the footer to seek information anyway so attract your donors that way as well.
- -the less your visitor have to click the higher chances of a donation. -Take a look at your website and see how many clicks it takes to be a lead or a donor. Or your measurement of success might be different- so use the same principles in those cases. -There are instances where this rule of thumb can be broken. Sometimes breaking your form or pages to seem less daunting is a better way to go for your organization. As long as getting there isn’t a maze
- Effectively communicating how your supporters can help- right on one page of your website by creating a ‘Ways to Give’ page that is easily findable.
- Throughout your website check if you are reinforcing the impact your charity makes, and in doing so, you are inspiring visitors to support your cause. For example: impact results, prominent impact stories, accreditation, testimonials, case studies Have it easy to locate, view and/or download your annual reports. Annual reports are an excellent way to showcase all you’ve accomplished in past years.
- And last but one of the most important steps to insure are building relationships and allowing visitors to stay in touch? Is there a a way subscribe to your e-newsletter? To connect with you on social. Is your contact information is easily accessible for those who want to personally get in touch? And can your community stay up to date with what’s new? So once you have your supporters and donors on a subscriber list- the next step is communicating with them effectively.
- Ok, so that brings us to the end of the presentation. I hope that you were able to learn a thing or two today and that you’re motivated to put a plan in place to optimize your online giving and presence. Thank you so much for being here with me today. I’ve included my contact information for you on this slide here. If you have any questions about what you heard today or anything else, you can reach me directly at tamarar@canadahelps.org. And of course, myself and the rest of the CanadaHelps team would love to connect with you on social, so visit us online and send us a shout!