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Website Best Practices: How to Effectively Engage Your Online Visitors with Tamara

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Lightning Talk from 2019's The Digital Nonprofit conference.

Published in: Government & Nonprofit
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Website Best Practices: How to Effectively Engage Your Online Visitors with Tamara

  1. 1. Fundraising with Digital Donors • -
  2. 2. CanadaHelps is a charity that helps charities. We ensure all Canadian charities – most notably the smallest ones that need it the most – have access to the online fundraising tools, technology, and education they need to succeed. Because we’re a charity, our fees are a fraction of those of the for-profit alternatives. For donors, we offer a one-stop shop for supporting any registered Canadian charity online. CanadaHelps makes giving easy. Easily explore and discover new causes. Give once or monthly, donate securities, or increase your impact fundraising for charity. Enjoy instant or anytime access to all your charitable tax receipts. At a glance: Trusted for over 16 years, over 17,000 charities rely on our non- commercial online fundraising platform and more than 1 million Canadians have given using CanadaHelps. We have a spotless record for safe and secure payment processing & instant tax receipting, and operate on less than 1.8% of donation revenue. CanadaHelps is a non-profit social enterprise serving charities & donors.
  3. 3. Your Best Foot Forward Online 1. Distinctive Brand 2. Informative 3. Communicative
  4. 4. Agenda 1. The 3 & 30 Second Rule
  5. 5. Agenda 2. Website Mobile Friendly?
  6. 6. Agenda 3. Donate Button 101 Simple Yet Highly Effective Tips for Using Donate Now Buttons
  7. 7. Agenda 4 & 5 Donate Button 101 Simple Yet Highly Effective Tips for Using Donate Now Buttons
  8. 8. Agenda Fewer Steps = Higher Conversion The more clicks, the less successful you’ll be at converting your visitor to a lead or donor. • Rule of thumb: Every click results in 50% traffic loss. • With exceptions (experience in mind)
  9. 9. Agenda 7. Ways to Give • Donate one-time • Donate monthly • Donate items • Make a tribute gift • Volunteer • Fundraise (3rd Party) • Join a P2P Fundraiser • Spread the word online • Donate securities • Legacy gifts • Sign a petition • Write a letter • Corporate giving • And more! List all the ways to give/help in one easy-to-find place on your site.
  10. 10. Agenda 8. and 9. Share your Impact
  11. 11. Agenda 10. Keeping the Conversation Going
  12. 12. Questions or Comments? How to get in touch! @CanadaHelps @CharityLifeCa Tamara Rahmani Western Canada Charity Engagement Specialist tamarar@canadahelps.org 604-351-7551 @tamararahmani

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