12. Interview Take Away
• It’s difficult to find what the customer needs
just by looking around
• Could use online shopping when they do not
have time to actually go to the store
• Need clarity in supermarkets
13. Draft Idea
• An app that organizes each supermarkets’
items so that a simple search and filter can
help the modern day shopper instantly
compare prices and find what they need.
14. Draft Idea (2)
• The app can make recommendations and
track previous purchases to personalize the
shopping experience.
15. Draft Idea (3)
• The app would have a note pad so users could
make a shopping list
16. Draft Idea (4)
• App would have page that links directly to the
store so the user could make reservations to
pick up when they do not have time to shop.
20. Ideas from Ideation Session
• Unmet need:
– Instant price comparison between brands
– Review of Items
– Advance online ordering
– Easy supermarket navigation
21. Ideas from Ideation Session
• Target Users:
– Young Adults to middle aged parents
– People that are grocery shopping on a regular
basis.
22. Ideas from Ideation Session
• Homepage with grocery store preference
• Specific grocery store page leads to store map
with selection of items at each store, location of
item, price comparisons and filter (health
restrictions, organic, cheapest)
• Page to create shopping list
• Page where user can see shopping list histories
and suggested items
• Page that links directly to supermarket to make
reservations to pick up when there’s no time to
shop
24. Research on Smartphone Apps
“Our Groceries” is geared towards couples. For the
most part it’s pretty simple, it divides the app into
two categories: shopping list and recipes. The goal
is that couples can make a joint account and add
various items to one collective list from each of
their phones, making it easier for the person going
shopping. In the recipe section the app lists the
ingredients for Greek Salad and allows the user to
add recipes in the future. While the design is simple
and straight forward it is geared for organizational
purposes rather than personalizing one’s shopping
experience based on their needs.
26. Research on Smartphone Apps
Shazam was created in order to help people identify the
title and artist of a song or composition. The app is not
geared towards a specific age group but rather any music
listener thus it has much practical use. The homepage is a
singular button; when clicked the app listens to the song
playing and identifies it. There are subtabs on the
homepage. The first one leads to the user’s discovery or
“tag” history. The next tab allows the user to attach their
Shazam history to Facebook and see what music their
friends have been searching. The third tab contains a map
with the most popular music in a location, and finally
there’s a tab with the current top music charts.
