This document summarizes the research and development process for a new smartphone app aimed at improving the supermarket shopping experience. Ethnographic research was conducted involving observations of and interviews with shoppers. Key findings were that it is difficult to find items in stores and people want clarity and the ability to shop online when time is limited. A draft app idea involves organizing store items and prices, making recommendations based on purchase history, creating shopping lists, and allowing online ordering and pickup reservations. Further research on existing apps found that while some help with tasks like shared shopping lists, they do not fully personalize the experience or allow filtering by multiple preferences like budget and diet.

1. Welcome
Elie Hess
App Research and Development

2. App Draft
Unmet need or desire:
Customized supermarket navigation system that
that helps lessen the time spent in the store.

3. Ethnographic Research Observation
The observation consisted of young adults to
middle aged females.
Elie Hess App Research and Development

4. Photos from Ethnographic Research

5. Photos from Ethnographic Research

6. Photos from Ethnographic Research

7. Photos from Ethnographic Research
Elie Hess App Research and Development

8. Photos from Ethnographic Research

9. Photos from Ethnographic Research
App Research and

10. Photos from Ethnographic Research

11. Interview With Extreme User

12. Interview Take Away
• It’s difficult to find what the customer needs
just by looking around.
• Could use online shopping when they do not
have time to actually go to the store.
• There is a need for clarity in supermarkets.

13. Draft Idea
• An app that organizes each supermarkets’
items so that a simple search and filter can
help the modern day shopper instantly
compare prices and find what they need.

14. Draft Idea (2)
• The app can make recommendations and
track previous purchases to personalize the
shopping experience.

15. Draft Idea (3)
• The app would have a note pad so users could
make a shopping list.

16. Draft Idea (4)
• App would have page that links directly to the
store so the user could make reservations to
pick up when they do not have time to shop.

17. Ideation Session

18. Ideation Session

19. Ideation Session

20. Ideas from Ideation Session
• Unmet need:
– Instant price comparison between brands
– Review of Items
– Advance online ordering
– Easy supermarket navigation

21. Ideas from Ideation Session
• Target Users:
– Young Adults to middle aged parents
– People that are grocery shopping on a regular
basis.

22. Ideas from Ideation Session
• Homepage with grocery store preference
• Specific grocery store page leads to store map
with selection of items at each store, location of
item, price comparisons and filter (health
restrictions, organic, cheapest)
• Page to create shopping list
• Page where user can see shopping list histories
and suggested items
• Page that links directly to supermarket to make
reservations to pick up when there’s no time to
shop

23. Research on Smartphone Apps

24. Research on Smartphone Apps
“Our Groceries” is geared towards couples. It’s
pretty simple, it divides the app into two
categories: shopping list and recipes.

25. Research on Smartphone App
The goal is that couples can make a joint
account and add various items to one collective
list from each of their phones, making it easier
for the person going shopping. In the recipe
section the app lists the ingredients for Greek
Salad and allows the user to add recipes in the
future.

26. Research on Smartphone App
While the design is simple and straight forward
it is geared for organizational purposes rather
than personalizing one’s shopping experience
based on their needs.

27. Research on Smartphone Apps

28. Research on Smartphone Apps
Farmstand’s goal is to help people find organic,
locally grown food nearby.

29. Research on Smartphone App
The app uses a map interface to locate the
nearest farmers market and a filter to organize
one’s preferences such as type of food. It also
allows people to comment and add pictures.

30. Research on Smartphone App
While the app is excellent for those who solely
wish to live an organic lifestyle it fails to allow
the user to filter in other preferences such as
budget and health restrictions.

31. Thank You