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Hungry Hungry Hippies

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This is the final presentation for a project for my Rapid Design for Slow Change class.

Published in: Design, Technology, Business
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Hungry Hungry Hippies

  1. 1. Hungry HungryHippiesAustin ToombsStephen MillerKai WangJeremy White
  2. 2. We love our environment
  3. 3. The Problem
  4. 4. Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
  5. 5. Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
  6. 6. Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
  7. 7. Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
  8. 8. Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
  9. 9. but…
  10. 10. It is not easy.
  11. 11. Our Solution
  12. 12. Help people make thethoughtful lifestyleadjustments they alreadywant to make.
  13. 13. Help people make thethoughtful lifestyleadjustments they alreadywant to make.
  14. 14. Help people make thethoughtful lifestyleadjustments they alreadywant to make.
  15. 15. Help people make thethoughtful lifestyleadjustments they alreadywant to make.
  16. 16. The Idea
  17. 17. Grocery Shopping
  18. 18. Grocery ShoppingMobile
  19. 19. Grocery ShoppingMobileProvides Knowledge
  20. 20. Grocery ShoppingMobileProvides KnowledgeEnable Change
  21. 21. What it isWhat it is not
  22. 22. Help user find the mostsustainable product
  23. 23. Help user find the most Help user find the product thatsustainable product aligns with their values
  24. 24. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entireshopping trip
  25. 25. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing moments
  26. 26. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing momentsIt is not a replacementfor research
  27. 27. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing momentsIt is not a replacement It is a supplement to researchfor research
  28. 28. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing momentsIt is not a replacement It is a supplement to researchfor researchIt is not a grocery shopping list
  29. 29. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing momentsIt is not a replacement It is a supplement to researchfor researchIt is not a grocery shopping list It is a comparison tool
  30. 30. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing momentsIt is not a replacement It is a supplement to researchfor researchIt is not a grocery shopping list It is a comparison toolIt is not the solution
  31. 31. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing momentsIt is not a replacement It is a supplement to researchfor researchIt is not a grocery shopping list It is a comparison toolIt is not the solution It is a means of reducing plausible deniability
  32. 32. The ConceptLet us take you through a scenario…
  33. 33. Introducing…. Liz!
  34. 34. Liz is at the grocery store to pick up some items for the week.
  35. 35. Liz is experiencing decision paralysis.
  36. 36. Liz uses her smartphone to make an informed decision.
  37. 37. Demoa. SelectingCategoriesb. Comparingproducts
  38. 38. What’s in the tags?
  39. 39. Fiducial Marker
  40. 40. As for Liz.
  41. 41. She values…
  42. 42. and…
  43. 43. …a decision is made based on what shevalues.
  44. 44. Liz decides to go with a product that aligns with her values.
  45. 45. The cereal aisle posed the same challenges.
  46. 46. DemoThis demo showswhat the app maylook like in real life.
  47. 47. Mission Accomplished. Earth friendlier and happier.
  48. 48. When Liz gets home…
  49. 49. ScanReceipt
  50. 50. ScanReceipt
  51. 51. More Options
  52. 52. History View
  53. 53. Preference Sliders
  54. 54. To sum it up…
  55. 55. Slow Change overtime…Educate people about the environmentalimpacts of their purchasing choices, by
  56. 56. Slow Change overtime…Educate people about the environmentalimpacts of their purchasing choices, bybeing more aware of
  57. 57. Slow Change overtime…Educate people about the environmentalimpacts of their purchasing choices, bybeing more aware ofa. the options they have, and
  58. 58. Slow Change overtime…Educate people about the environmentalimpacts of their purchasing choices, bybeing more aware ofa. the options they have, andb. the impact they can make
  59. 59. Future Strategies Looking ahead
  60. 60. The FutureSpecial labeling for products and receiptsat grocery stores to allow scanning
  61. 61. The FutureSpecial labeling for products and receiptsat grocery stores to allow scanningInclude element(s) to reinforce reflection
  62. 62. The FutureSpecial labeling for products and receiptsat grocery stores to allow scanningInclude element(s) to reinforce reflectionProduct demand may change over time
  63. 63. Thank you! Any questions?
  64. 64. CreditsPeople• Liz• Chen, Katie, Dawn (Diary Studies)Typeface• Archer
  65. 65. CreditsImages• http://fiftyfootshadows.net• http://thefoodfarce.com/• http://img4.realsimple.com/images/home-organizing/green- living/0412/black-bags_300.jpg• http://www.thewholesaleoutlet.net/image/GarbageBags.jpg• http://thumbs.dreamstime.com/thumblarge_150/117994334210WPU e.jpg• http://cdn.uberreview.com/wp-content/uploads/grocery-bag-trash- can.jpg• http://www.lowes.co.nz/assets/Uploads/gastanker31of210.jpg• http://images.thecarconnection.com/lrg/2009-toyota-prius-5dr-hb- touring-natl-side-exterior-view_100243793_l.jpg
  66. 66. The Boy Scout Slides!
  67. 67. Slow Change Changing slowly
  68. 68. The RiderDont just say "make sustainabledecisions" but show them how to makethose decisions and help them do it
  69. 69. The PathTweaking the environmentProduct LabelsMaking it easier for them to compareproducts.By creating new product label
  70. 70. TheElephantThe visualizations.In relation to your values:- Animal Cruelty: Sheep says ‘Thankyou’!- Waste dump: lesser waste.
  71. 71. Other Technologies Amazon Flow Fiducial
  72. 72. Why Mobile?!Hot Triggers1 (B.J. Fogg) 1. http://www.behaviormodel.org/
  73. 73. The CategoriesThe categories that are displayed on the screen depend onwhat is included in the view. If everything in view is acanned food, then the categories will be "corn," "greenbeans," "peas," etc. If, for some strange reason, there issome beef, some fresh produce, and some cannedvegetables in the same shot, then the categories displayedwill be something like "meat," "canned goods," and"produce."
  74. 74. What if they say no?If we cant convince a major supermarket store to go alongwith this plan, the we target the manufacturers themselvesand suggest that they include scan-able stickers on theirproducts.If that doesnt work out, then we get together with thegeniuses at Amazon and figure out how to recognize theproducts based on their packaging, much like how Flowworks now with book and album covers.
  75. 75. Information Sources• Product ratings o 3rd party rating of products (i.e. Food Alliance certifications)• About average users/other people o We are not as interested in average user as we are in average products
  76. 76. What about Crowd-Sourcing?Crowd-sourcing require people to be knowledgeable. Ourapp targets the users who don’t necessary have theseknowledge.Crow-sourcing may be implemented in the future, butcurrently it doesn’t make sense to implement.
  77. 77. Why even given a choice atall?We provide user with the preference slider because unlikeother metrics, there is no one single right way to judgesustainability.Using our users’ concerns are more likely to get themengaged.
  78. 78. Why did we go with shopping?Consumer demand can change industries.http://www.changewaveresearch.com/articles/2010/07/smart_phones_20100714.html
  79. 79. Is this just a crutch?No. After using the app, users gain: a new awareness that some products are more sustainable than others the resources available to do their own research a strengthen resolve in finding the most sustainable products.We are easing people who already care about sustainability intobecoming researchers by first eliminating plausible deniability ofthe issues. We introduce many factors which account for thesustainability of a product. The sheer number of factors willcause them to reflect on what issues they consider important.We will make our sources available for them to do their ownresearch.By providing striking visualizations, we will strengthen theirresolve to be more sustainable.
  80. 80. Survey Data
  81. 81. Survey Data
  82. 82. Survey Data
  83. 83. Survey Data
  84. 84. Survey Data
  85. 85. Survey Data

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