I believe it's very practical sharing. no doubt it will inspire creative director or project manager. welcome any comments or questions , i'd like to share more experience with you.

1. How to be a Creative Director?
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2. “ ” 5 (idea)
(people) (craft) (money) (atmosphere)
(idea)—— 1.
“ ” 2. “ ”
3. ( ) 4.
5.
(people)—— 1.
2. 3. ——
4. 5.
6. 7.
8.
(craft)——
1. “ ” 2.
3.
( )(money)——
1. = ! 2. = ! 3.
= ! 4. = !
(atmosphere)—— 1. “ ”
2. “ ” 3.
(Chemistry) ——
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3. “ ” 5 (idea)
(people) (craft) (money) (atmosphere)
(idea)—— 1.
“ ” 2. “ ”
3. ( ) 4.
5.
(people)—— 1.
2. 3. ——
4. 5.
6. 7.
8.
(craft)——
1. “ ” 2.
3.
( )(money)——
1. = ! 2. = ! 3.
= ! 4. = !
(atmosphere)—— 1. “ ”
2. “ ” 3.
(Chemistry) ——
Let’s make it simple
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4. a
creative
a
team
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5. a
creative
a
team
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6. a
creative
a
team
10hrs
1 Brief
2
8 idea
+
3 KV
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7. a
creative
a
team
10hrs
1 Brief
2
8 idea
+
3 KV
80hrs
8 Brief
16
64 idea
+
24 KV
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8. a
creative
a
team
10hrs
1 Brief
2
8 idea
+
3 KV
80hrs
8 Brief
16
64 idea
+
24 KV
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9. .. ...
?
?
,
...
say no
!!!!!!!!!!!!!
..
?
...
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10. .. ...
?
?
,
...
say no
!!!!!!!!!!!!!
..
?
...
” “
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11. Good Creative Solution is to
Solve Marketing Issue
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12. insight concept idea
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13. “ ...
,
, !! ”
!
idea
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14. why ?
what ?
Step1
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15. 1.
2.
3.
help team to figure out & light up
their own value
Step1
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16. Step1
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17. 17 2 20

18. “
”
title !
CD copy or art
BD/VP/GM account service
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19. Ste1
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20. Ste1
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21. 17 2 20

22. “
,
”
!
? ? ,
... idea ... ... that’s all my fault!
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23. 80hrs?
idea
craft
observation
sharp insight
experience
atmosphere
money
people
brainstorming
or
Brief + debrief
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24. 10:00 !
WIP !
By Project Owner!
:!
1. !
2. !
3. !
4. Question ( )!
Ste1 1
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25. Manpower WIP
check
Ste1 1
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26. “
solutions ”
deliver solutions!
( idea)
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27. project owner
Ste1 2
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28. project owner
copy or art
1. brief clarifying account
5. accountability
4. solutions /
3. presentation
2. communication
Ste1 2
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29. 10:00 !
WIP !
By Project Owner!
10:00 !
Scrum meeting !
By Alisa!
1 :!
1. !
2. !
3. Question!
:!
1. !
2. !
3. !
4. Question ( )!
R
B
Ste1 3
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30. Ste1 3
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31. :
1. eleny review idea
2.Alisa/Colin/
idea
3.Alisa
solutions
1. update eleny
2.
3.
Ste1 3
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32. Colin :
1. /
2. super layout
cover
Ste1 3
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33. 4
review
talent
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34. campaign
x’mas video
valentine video
(KVx64+video)
TVC
TVC+KV+
3C social
CBA TVC
campaign
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35. campaign
x’mas video
valentine video
(KVx64+video)
TVC
TVC+KV+
3C social
CBA TVC
campaign
10 1
7 1 (annual review)
7 1 ( )
7 2688hr
1 ( )
1 1 ( )
2 ( / )
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36. ,
,
do
inspire more
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37. ( = )
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38. ...
,
,
,
Support your team. :)
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39. Find yours & Good Luck
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