The Project Trap

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Prototyping and iteration aren't new ideas. But when deadlines are tight, and you're on the hook to deliver a cool new technology or user experience, what do you do? Over and over, I see people spending too much time making polishing, and too little time exploring.

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The Project Trap

  1. 1. !"#$%&'(#)*$*&+%$ The LDT MA project trap Mike Griffin 20100211
  2. 2. !"#$%&#'#()*"+),#-%#.-)"*-)# Or, how I learned to stop polishing and start iterating The LDT MA project trap Mike Griffin 20100211
  3. 3. !"#$%"&'#("&)#&*+,&-.#(&%#)/&#-& 01'23.#456/&#.&75)"."/)/8& Learning Design Technology
  4. 4. !"#$%&"#'%'(%)"*+%,((-%'./#012% Let’s make something amazing. Learning Design Technology
  5. 5. !"#$%&"#'%'(%)"*+%,((-%'./#012% Let’s make something that makes change. Learning Design Technology
  6. 6. !"#$%&'($)*"+$)("(,-(".-*/"-&#"0-#$" (,'&12")334$#5"
  7. 7. !"#$%&'()*$+',(-'*./$#$(0'
  8. 8. !"#$%&"'()%"$"*&+,-."/$#0-()1.*2" +)"3$+"4(&*,+4)+&*"5)"')#1+")." *&+,-."6$71&+" Learning Design Strong visual design, coherent system Technology
  9. 9. !"#"$%&$'()$(*)+,(&$-",".-.(*)+( /0*(1"(2)3+."%()$()-4",(0.#"3-.( Learning Realistic lesson plans, new research Design Strong visual design, coherent system Technology
  10. 10. !"#"$%&$'()$(*)+,(&$-",".-.(*)+( /0*(1"(2)3+."%()$()-4",(0.#"3-.( Learning Realistic lesson plans, new research Design Strong visual design, coherent system Technology Feature-rich, robust applications
  11. 11. Let’s make something that makes change.
  12. 12. !"#$%&'(#$)*#)'+)()%+#,'-(-%&&.' -()('/,$('($01&)')21)+$0)*/%&' 3)($4*' Understand
  13. 13. !"#$%&'(#$)*#)'+)()%+#,'-(-%&&.' -()('/,$('($01&)')21)+$0)*/%&' 3)($4*' Understand something about the world. Understand
  14. 14. !"#$%&'(#$)*#)'+)()%+#,'-(-%&&.' -()('/,$('($01&)')21)+$0)*/%&' 3)($4*' Understand Intervene
  15. 15. !"#$%&'(#$)*#)'+)()%+#,'-(-%&&.' -()('/,$('($01&)')21)+$0)*/%&' 3)($4*' Introduce a ‘thing’ you’d expect to make a difference. Understand Intervene
  16. 16. !"#$%&'(#$)*#)'+)()%+#,'-(-%&&.' -()('/,$('($01&)')21)+$0)*/%&' 3)($4*' Understand Intervene Measure
  17. 17. !"#$%&'(#$)*#)'+)()%+#,'-(-%&&.' -()('/,$('($01&)')21)+$0)*/%&' 3)($4*' See if you’ve move the needle. Understand Intervene Measure
  18. 18. !"#$%#&'(#)*#+,"-(.&/#0"1233#+$.4# 5"6(#."67$%89"%#":#6(&'";5# Understand Intervene Measure
  19. 19. !"#$%"&%'()$%#"%*+,-.$#(+,% Field research Learning research literature Domain literature Surveys Understand Intervene Measure New reports Personal experience
  20. 20. !"#$%"&%'()$%#"%*+#,-.,+,% Curriculum plans Flash prototype Web sites Complete applications Understand Intervene Measure Paper prototypes Hardware
  21. 21. Focus groups !"#$%"&%'()$%#"%*+($,-+% User study Learner study Usability lab Understand Intervene Measure Heuristics Field trial
  22. 22. !"#$%#&'(#)*#+,"-(.&/#0"1233#+$.4# 5"6(#."67$%89"%#":#6(&'";5# Understand Intervene Measure
  23. 23. !"#$%&#'()*(#+,-,".#/(01"232.4#+/# 3(+*",".#5*263(-7# Value for learners Strategic goals Understand Intervene Measure
  24. 24. !"#$%&#'()*(#+,-,".#/(01"232.4#+/# 3(+*",".#5*263(-7# Value for learners Strategic goals Understand Intervene Measure Demonstrating skills for degree and career
  25. 25. !"#$%&'($ { the trap }
  26. 26. !"#$#%&'()"*&+,-.&/0),1.2& "#3*41-(#3,#%& Understanding
  27. 27. !"#$#%&'()"*&+,-.&/0),1.2& "#3*41-(#3,#%& Background research Discussions with advisors Understanding
  28. 28. !"#$#%&'()"*&+,-.&/0),1.2& "#3*41-(#3,#%&
  29. 29. !"#$#%&'()"*&+,-.&/0),1.2&,3*(& An idea
  30. 30. !"#$#%&'()"*&+,-.&/0),1.2& ,#-*3'*#,#%& Intervening
  31. 31. !"#$#%&'()"*&+,-.&/0),1.2& ,#-*3'*#,#%& Intervening
  32. 32. !"#$#%&'()"*&+,-.&/0),1.2& ,#-*3'*#,#%& Intervening
  33. 33. !"#$#%&'()"*&+,-.&/0),1.2& ,#-*3'*#,#%& Intervening
  34. 34. !"#$#%&'()"*&+,-.&/0),1.2& ,#-*3'*#,#%& Visual design Coding Curriculum design Division of labor Intervening
  35. 35. !"#$#%&'()"*&+,-.&/0),1.2& ,#-*3'*#,#%&
  36. 36. !"#$#%&'()"*&+,-.&/0),1.2& 3*(1"4,#%& Measuring
  37. 37. !"#$#%&'()"*&+,-.&/0),1.2& 3*(1"4,#%& User study at the end Measuring
  38. 38. !"#$#%&'()"*&+,-.&/0),1.2& 3*(1"4,#%&
  39. 39. !"#$%&'()&*(+"&,$"#%& Another idea
  40. 40. !"#$%&'()&*(+"&,$"#%& Ideas for further research Lessons learned Changes that would improve the original idea
  41. 41. !"#$%&'$()%*+,$%-+-)+.%),+/0*+-1&*+ $+#))2+&23$45+ Is this a good idea? ?
  42. 42. !"#$%#&'(')#%*+,#-%*')".# ? ? ? ? ? Is it better than other ideas? ? ?
  43. 43. !"#$%$&"'()**")'"+",&-.$''"/-&" 012324"5+*1$" ? ? ? A process for hunting value… ? ? ? ?
  44. 44. !"#$%$&'()*+(),-.( { avoiding the trap }
  45. 45. !"#$#%&'()"*&+,-.&,-*/($0#1& "#2*/3-(#2,#%&43(5*&3-(/-6& Understanding
  46. 46. !"#$#%&'()"*&+,-.&,-*/($0#1& "#2*/3-(#2,#%&43(5*&3-(/-6& Background research Discussions with advisors Understanding
  47. 47. !"#$#%&'()"*&+,-.&,-*/($0#1&20"/& ,3*(&,4&+/0#%&5.260-.*4,47& An idea
  48. 48. !"#$#%&'()"*&+,-.&,-*/($0#1&20"/& ,3*(&,4&+/0#%&5.260-.*4,47& An (incorrect) idea
  49. 49. !"#$#%&'()"*&+,-.&,-*/($0#1&20"/& Hypothesis ,3*(&,4&+/0#%&5.260-.*4,47& An (incorrect) idea
  50. 50. !"#$#%&'()"*&+,-.&,-*/($0#1&20"/& Hypothesis ,3*(&,4&+/0#%&5.260-.*4,47& An (incorrect) idea
  51. 51. !"#$#%&'()"*&+,-.&,-*/($0#1& Hypothesis ,#-*/'*#,#%&23",45&6(6*/& 6/0-0-76*89& Intervening
  52. 52. !"#$#%&'()"*&+,-.&,-*/($0#1& Hypothesis ,#-*/'*#,#%&23",45&6(6*/& 6/0-0-76*89& Quick and dirty Easy to make Intervening
  53. 53. !"#$#%&'()"*&+,-.&,-*/($0#1& Hypothesis ,#-*/'*#,#%&23",45&6(6*/& Paper prototypes 6/0-0-76*89& Quick and dirty Easy to make Intervening
  54. 54. !"#$#%&'()"*&+,-.&,-*/($0#1& Hypothesis ,#-*/'*#,#%&23",45&6(6*/& Paper prototypes 6/0-0-76*89& Quick and dirty Easy to make Intervening
  55. 55. !"#$#%&'()"*&+,-.&,-*/($0#1& Hypothesis 2*(3"/,#%& Paper prototypes Measuring
  56. 56. !"#$#%&'()"*&+,-.&,-*/($0#1& Hypothesis 2*(3"/,#%& Paper prototypes Quick and dirty Out in the real world What’s weak? Measuring
  57. 57. !"#$#%&'()"*&+,-.&,-*/($0#1& Hypothesis 2*(3"/,#%& Paper prototypes Rapid testing Quick and dirty Out in the real world What’s weak? Measuring
  58. 58. !"#$#%&'()"*&+,-.&,-*/($0#1& Hypothesis 2*(3"/,#%& Paper prototypes Rapid testing Quick and dirty Out in the real world What’s weak? Measuring
  59. 59. !"#$#%&'()"*&+,-.&,-*/($0#1&20&,-& Hypothesis Paper prototypes Rapid testing (%(,#&
  60. 60. !"#$#%&'()"*&+,-.&,-*/($0#1&20&,-& Hypothesis Paper prototypes Rapid testing (%(,#& Pause and reflect
  61. 61. !"#$#%&'()"*&+,-.&,-*/($0#1&20&,-& Hypothesis Paper prototypes Rapid testing (%(,#& Do it again
  62. 62. !"#$#%&'()"*&+,-.&,-*/($0#1&20&,-& Hypothesis Paper prototypes Rapid testing (%(,#& Iteration
  63. 63. !"#$#%&'()"*&+,-.&,-*/($0#1&20&,-& Hypothesis Paper prototypes Rapid testing (%(,#& Iteration
  64. 64. !"#$#%&'()"*&+,-.&,-*/($0#1&20&,-& Hypothesis Paper prototypes Rapid testing (%(,#& Iteration
  65. 65. !"#$#%&'()"*&+,-.&,-*/($0#1&20&,-& Hypothesis Paper prototypes Rapid testing (%(,#& Iteration
  66. 66. !"#$#%&'()"*&+,-.&,-*/($0#1&20&,-& Hypothesis Paper prototypes Rapid testing (%(,#& Iteration
  67. 67. !"#$#%&'()"*&+,-.&,-*/($0#1&20&,-& Hypothesis Paper prototypes Rapid testing (%(,#& Iteration
  68. 68. !"#$%&'(&#)*+#,-.&,"/")&0$"#%1& Hypothesis ? Paper prototypes ? Rapid testing Iteration ? Stronger claims ?
  69. 69. !"#$%$&'()$*+,+-$./0-1$ Hypothesis Paper prototypes Rapid testing Iteration Much stronger story
  70. 70. !"#$%#%&'#'()#"*#%&'#)$+,#+"-#.$(# )'/"(0%1$%'#%&$%#+"-#.$(#&'23# "14$(56$7"(0#8()#9$2-'# Value Strategic goals Understand Intervene Measure
  71. 71. !"#$%#%&'#'()#"*#%&'#)$+,#+"-#.$(# )'/"(0%1$%'#%&$%#+"-#.$(#&'23# "14$(56$7"(0#8()#9$2-'# Value Strategic goals Understand Intervene Measure
  72. 72. !"#$%#%&'#'()#"*#%&'#)$+,#+"-#.$(# )'/"(0%1$%'#%&$%#+"-#.$(#&'23# Demonstrating skills for degree and career "14$(56$7"(0#8()#9$2-'# Value Strategic goals Understand Intervene Measure
  73. 73. Special thanks to Jay Dautcher and Ron Conescu for their helpful comments!

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