There are four main types of cinema audiences: mainstream audiences who prefer familiar genres like comedy and action and avoid foreign films; mainstream plus audiences who are drawn more to the nature of films than nationality but mostly watch American films; aficionados audiences who enjoy specialist films with unfamiliar casts but also tend to avoid foreign films; and film avids who appreciate films for their cultural morals and enjoy the cinema experience without preference to a single genre. Different methods of watching films appeal more to certain target audiences: teenagers prefer watching online due to control options, adults find DVDs more convenient to watch repeatedly, and teenagers and young adults are most interested in the social and 3D experiences of cinema.

1. Target Audience
Vincent, Yousef, Matthew

2. Cinema Audience?
There are 4 types of audience categories:
Mainstream audiences
Mainstream plus audiences
Aficionados Audiences
Film avids

3. Mainstream Audiences
They are unlikely to watch foreign or niche
films, they tend be drawn to comedy or action
films.

4. Mainstream plus audiences
They are drawn to the nature of the film rather
than the familiarity, however tend to watch mostly
English/American films.

5. Aficionados Audiences
They tend to watch specialist films with an
unfamiliar cast, also tend to avoid foreign films.

6. Film avids
They enjoy the cinema experience, they do not
simply like one genre, look for cultural morals
within films

7. Netflix audience data

8. Methods of watching films
and target audience
Internet = Teenagers: Most teenagers watch
films on the internet because they find it easier to
watch it on a laptop or computer because you
have options such as pause, stop and volume
control. Teenagers would have more experience
in using the computer than adults because they
spend more time on it, so it is easier for them to
find films online.

9. Method 2: DVD
Adults: DVD’s are more convenient for adults
and also they tend to buy them because they can
watch them over and over again.

10. Method 3: Cinema
Teenagers – Young adults: Teenagers are more
interested in going to the cinema to watch films
because they will be the age category that is
most likely to want to go and see 3D effects.
Another reason is because the cinema allows
them to go and be social with other people.