2. Description
This infographic demonstrates the benefits of Data-‐Driven Marketing to a business. How these
four benefits will help a digital marketer? First off, demographic campaign planning is crucial. It
is the first step to success. Whether a business is retargeting or targeting, being able to use data
like behavioural habits and demographics can help businesses better target consumers and
therefore, digital marketers are able to advertise accordingly. Data-‐Driven Marketing can
improve customer experience in various ways, and as a digital marketer, you are able to view
survey results and statistics to better understand customer wants and needs to improve a
customer’s overall experience with a company. Data-‐Driven Marketing can also help digital
marketers efficiently by identifying what customers gravitate towards in terms of content. A
more focused approach can lead to an increase in ROI. Lastly, digital marketers are able to
recognize what the best platforms are and the algorithms used and adopted by consumers to
better select types of media that the target market uses.
Reference
Shalagin, Adam. “ Starting Out With Data-‐ Driven Marketing.” Entrepereneur, 31 Nov. 2018,
https://www.entrepreneur.com/article/323210. 24 Nov. 2018.
