5 ways for doing business in China successfully, such as understanding the concept of Guanxi and the Chinese business culture.

2. Five ways to venture in China

3. 1. Offer unique knowledge / products

4. 2. Manage your Guanxi account
! Determine who is who / hierarchy
! Build personal relations and trust
! Build credits by investing in time,
favours and sharing contacts
! Develop and maintain your
network relations / introductions

5. 3. Contact or contract?

6. 4. Money Talks
! Show your status but never brag about it
! Be appreciative of others’ assets
(give many compliments)
! Never decline in a direct way (don’t say
no but don’t say yes too quickly either)
! Don’t be needy or greedy
! Use your poker face
! Show your commitment for the long term

7. 5 ways of saying no
! Smile
and nod your head, indicating you've heard
the proposal
! Thank your conversation partner for the proposal
and say you will have another look at it
! Say you have urgent matters to take care of
! Refer the proposal to the next level (check with
your boss/business partner/authorities etc.)!
! Don't give any response afterwards

8. 5. Localize your marketing

9. Esther Janssen MSc
Managing Director
ejanssen@culture-inc.com
+31 6-25560818
+86 13520103215
www.culture-inc.com