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- 1. Selected Business Article Millennials Are Saying No to Credit Cards http://money.cnn.com/2014/09/08/pf/millennials-credit-cards/ Jessica Harrington Professor Klinkowstein
- 2. Jessica Harrington Professor Klinkowstein
- 3. Summary •6 out of 10 don’t own a credit card Jessica Harrington Professor Klinkowstein
- 4. Summary •Bad economy and fearing debt Jessica Harrington Professor Klinkowstein
- 5. Summary •Good credit score is essential Jessica Harrington Professor Klinkowstein
- 6. Setting / Activity for Ethnographic Observation Millennials buying things at book store with credit or debit card. Jessica Harrington Professor Klinkowstein
- 7. Jessica Harrington Professor Klinkowstein
- 8. Ethnographic Research, Millennials Using a Credit or Debit Card Jessica Harrington Professor Klinkowstein
- 9. Ethnographic Research, Millennials Using a Credit or Debit Card Jessica Harrington Professor Klinkowstein
- 10. Ethnographic Research, Millennials Using a Credit or Debit Card Jessica Harrington Professor Klinkowstein
- 11. Ethnographic Research, Millennials Using a Credit or Debit Card Jessica Harrington Professor Klinkowstein
- 12. Ethnographic Research, Millennials Using a Credit or Debit Card Jessica Harrington Professor Klinkowstein
- 13. Ethnographic Research, Millennials Using a Credit or Debit Card Jessica Harrington Professor Klinkowstein
- 14. Ethnographic Research, Millennials Using a Credit or Debit Card Jessica Harrington Professor Klinkowstein
- 15. Ethnographic Research Observations Jessica Harrington Professor Klinkowstein •All but one of the students observed used debit cards or cash to purchase items
- 16. Ethnographic Research Observations Jessica Harrington Professor Klinkowstein •Students observed did not make big purchases, only small items from bookstore
- 17. Ethnographic Research Observations Jessica Harrington Professor Klinkowstein •One man who bought a grey hoodie did not respond to the cashier when she said hi to and asked him about his day
- 18. Ethnographic Research Observations Jessica Harrington Professor Klinkowstein •Students didn’t seem to spend more than $30. They probably don’t have that much spending money.
- 19. Ethnographic Research Observations Jessica Harrington Professor Klinkowstein •Male students seemed more anxious about talk to the cashier than women. (talked quickly, less eye contact)
- 20. Ethnographic Research Findings Jessica Harrington Professor Klinkowstein •Students don’t need bank credit cards because they’re not purchasing expensive things. A store credit card would possibly attract people.