VOIP-Marketing survey Koteshwar

1. Basic Outline of VOIP
(CALL SHOPS)
Marketing Survey
(CALL SHOPS)
Koteshwar
June 22 - June 27, 2014.
Conducted by- Bhupean Rai

2. Part-I
Basic Outline of VOIP
(Call Shops)

3. legal VoIP service providers in Nepal
• Callbidesh from WebSurfer
• Namaste Call from Infocom
• italk Softphone from Himal Technologies
• World Call from WorldLink
• Radius Call from Radius Communications
• CT Talk from Classic Tech
• EasyPhone NTC VoIP SIP Phone
• BroadTel VoIP Telephony from BroadLink
Only ISP licensees are permitted to offer such VoIP/SIP/Internet Telephony services in
Nepal.

4. Introduction
What is Call Shops?
A Call Shop is a place where customers can go and make local and
international telephone calls. Call Shops, also called as Public Call Offices
(PCOs) and uses VoIP technology and can be known as a replacement for
traditional telephones(PSTN).
What is VOIP?
VOIP is a method for taking analog audio signals and turning them into
digital data that can be transmitted over the internet or VoIP is the
technology used to transmit voice conversations over a data network
using IP.
VoIP allows you to make telephone calls using a computer network, over a
data network like the Internet. VoIP uses the internet as its medium to
send voice.

5. Many names, different meaning to different people:
• Soft-switching
• Next Generation Voice Network
• IP Telephony
• Voice over Internet
• Voice over Internet Protocol
• Voice over Packet
• IP Communications
Ways of Using VoIP-
• PC to PC
• PC to Phone
• Phone to PC
• Phone to Phone

7. Protocols Required for VoIP-
• SIP (Session Initiation Protocol) - is a
application layer control simple signaling protocol
for VoIP implementations.
• H323- Framework for multimedia communication
and allow multimedia transmission through an
unreliable packet-based network.

8. Disadvantages of VoIP
• VoIP is less reliable than PSTN.
• VoIP is dependent on wall power. This means that when electricity
goes off, we can’t use VoIP. However, there is no such a problem on
PSTN.
• VoIP applications can be attacked by worms and viruses and can be
exposed to hacking.
• VOIP implementations face problems dealing with-
• Echo: waving of voice
• Latency: Changing in delivery time between voice packets
• Jitter: Changing in delivery order of voice packets

10. Advantages of VOIP-
• VoIP uses less bandwidth when it is compared to PSTN. Therefore, it
decreases the cost of operators.
• VoIP applications also offer low or no cost for customers. Only a
headphone and microphone is enough for a basic VoIP application.
• Another advantage of VoIP is portability Call forwarding, call waiting,
voicemail, caller ID and three-way calling.
• Flexible network layout- VoIP can be used over wireless networks like Wi-
Fi.
• Fax over IP-The problems of fax services using PSTN are high cost for long
distances. Real-time fax transmission on VoIP simply uses a fax interface to
convert the data into packets and ensures complete delivery of the data in
a very reliable way.

11. Methodology -
The design of this research was descriptive in nature with all sources found through web
based articles.

12. Part- II
Marketing Research
(CALL SHOPS)
Koteshwar

13. Background or Objective-
The general background of this market survey or research –
• Leading ISP companies providing internet and net phone service at
Koteshwar area
• Pricing or rates
• Plan names and bandwidths and its features.
• Average Voice minutes (Net Phone) on a daily basis.
• Top Destinations for voice service
• Peak Hours
• Payment procedures
• Important factors like satisfaction, Quality and price etc.
• Suggestions and comments

14. EXECUTIVE SUMMARY-
• The survey was administered at Koteshwar during five days
from June 22 to June 26, 2014.
• The purpose of the survey was to collect basic data to
compare various ISP companies at Koteshwar and its
services like pricing, features and quality etc..
• KEY FINDINGS –
ADSL Services-Nepal Telecom–Monopoly

15. SURVEY METHODOLOGY-
• Interviews were conducted with the shop
owners to gather data.
• Questionnaires were prepared (Close ended
questions).

16. Survey Questionnaires
• Existing provider name? (for internet and voice)
• Cost or pricing?
• Bandwidth?
• Plan name?
• Voice minutes on daily basis(Average)
• Top Destinations?
• Peak Hours?
• Payment system?
• Quality-satisfaction?
• Important Factors to switch to new provider if not happy?
-Price
-Quality
-Brand Name
-Recommendation
or others
• Comments or suggestions?

17. SURVEY TARGETS
The goal of the survey was to identify the usage of
Net phone services at various Call Shops at
Koteshwar

18. FINDINGS

19. Leading provider-
ADSL Nepal telecom-Monopoly
ADSL-Nepal Telecom HONS Worldlink Websurfer
0
1
2
3
4
5
6
7
8
9

20. Cost of internet and voice data-
Comparison
Shop Name ISP Provider Internet(Cost) Voice(Cost) Both(Cost) Bandwidth
Pathivara
Communications
ADSL- Internet
Websurfer-Voice
1800 1245 Unlimited Plan
256Kbps- ADSL
250Kbps-Websrfr
Digital Cyber ADSL 3051(Net &
Voice)
Unlimited Plan
512Kbps
Brandson
Communications
Worldlink 4000Net &
Voice)
Unlimited Plan
512Kbps-Net
128Kbps-Voice
New Himal
Stationary
ADSL 1017(Net &
Voice)
Unlimited Plan
Horizon
Communications
ADSL 2050(Net &
Voice)
Unlimited Plan
512Kbps
Active
Communications
ADSL 2000(Net &
Voice)
Unlimited Plan
260Kbps

21. Shop Name ISP Provider Internet(Cost) Voice(Cost) Both Bandwidth
Divine
Communications
ADSL 1700(Net & Voice) Unlimited Plan
260Kbps
Sangam
Communication
& Cyber
ADSL 1700(Net & Voice) Unlimited Plan
Lama
Communications
Himalayan
Online Service
5000(Net & Voice) Unlimited Plan
Bahundangi
Communications
ADSL-Net
Websurfer-Voice
1700 1200 Unlimited Plan
250Kbps-ADSL
270Kbps-
Websrfr
ADSL Services-Nepal Telecom–Monopoly

22. Top Destinations-
India
0
2
4
6
8
10
12 Bahundangi
Communications
Lama Communications
Sangam Communication &
Cyber
Divine Communications
Active Communications
Horizon Communications
New Himal Stationary
Brandson Communications
Digital Cyber
Pathivara Communications

23. PEAK HOUR-
5-9 P.M. Evening
0 1 2 3 4 5 6 7 8 9
10
Evening 5-9 P.M
Morning 8-10A.M
Pathivara Communications
Digital Cyber
Brandson Communications
New Himal Stationary
Horizon Communications
Active Communications
Divine Communications
Sangam Communication & Cyber
Lama Communications
Bahundangi Communications

24. Voice Minutes- Customers use every day (Average)
Call Shop Name Hours
(Daily Basis)
Destinations
Pathivara Communications 1-2hr India, Malaysia & Korea
Digital Cyber 1hr India, Malaysia & Kuwait
Brandson Communications 30 mins India & Malaysia
New Himal Stationary 1-2hrs India & Malaysia
Horizon Communications 1hr India & Gulf
Active Communications 1hr India, Gulf & Malaysia
Divine Communications 1-2hrs India, Japan & Europe

25. Shop Name Hours
(Daily Basis)
Destinations
Sangam Communication &
Cyber
1-2hrs India, Gulf & Malaysia
Lama Communications 1hr India & Gulf
Bahundangi Communications 30 Minutes India

26. Payment or Billing procedure-
Monthly
Quality and Satisfaction-
• Most of them are satisfied
• Quality –Good(can be better)
• Technical problem solved on time through calls

27. RESULTS BY QUESTION
Are they ready to switch Providers?
If YES !
then what factors motivates them?
• Most of them said will think about it
• Those who said will think about it, for them Cost
and quality is important factor.

28. CONCLUSION
• VoIP system implementation is rapidly expanding in the home and in
businesses worldwide and is growing trend in Nepal. VoIP systems are the
future and public switched telephone networks(PSTN) will become the past.
• In Nepal, broadband users are estimated to be more than 1mn+ including
WiFi sharing. VOIP has a major dominance in outbound voice services in
Nepal.
• Currently there are 35+ ISPs but only 5-6 ISPs actively contributing to the
broadband penetration. Key reasons for low penetration are – lack of wire line
infrastructure, still 50% of the Nepal is facing issues with connectivity – Issues
related to the cost of laying cable infrastructure – Use of traditional methods
of internet supply and very less investment in infrastructure upgrade. Nepal is
a mountainous country and considering the cost of laying fiber to home
• Use of telecommunication(Net Phone) and internet is increasing rapidly and
the competition between major giants of telecommunication is getting fiercer.
People are getting more ways for internet access.
• Nepal Telecom is the leading Internet Service provider in terms of VOIP & call
shop services & held a monopoly at Koteshwar area.
THANK YOU