PR Secrets


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PR isn\'t rocket science. With a few tips, you can create a buzz for free for your products or services!

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  • PR Secrets

    1. 1. PR Secrets: An Insider’s Look at Public Relations by Susan Payton Egg Marketing & Public Relations The Marketing Eggspert Blog
    2. 2. About Me <ul><li>Susan Payton </li></ul><ul><li>Owner   </li></ul><ul><li>Egg Marketing & Public Relations </li></ul><ul><li> </li></ul><ul><li>Blogger </li></ul><ul><li>The Marketing Eggspert Blog </li></ul><ul><li> </li></ul><ul><li>Author </li></ul><ul><li>Lifetips 101 Entrepreneur Tips </li></ul><ul><li>Internet Marketing Strategies for Entrepreneurs (release: Spring 2009) </li></ul><ul><li>DIY Press Releases, DIY Email Marketing, 25 Tips on Twitter and Facebook </li></ul><ul><li> </li></ul>
    3. 3. PR 101 <ul><li>What is Public Relations? </li></ul><ul><li>It's getting information or news about a company to the general public. Some call it free advertising. </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Press Releases </li></ul></ul><ul><ul><li>Product Reviews (on blogs, in magazines) </li></ul></ul><ul><ul><li>Social Media </li></ul></ul>
    4. 4. Topics to Write About <ul><li>Launch of new business/grand opening </li></ul><ul><li>Launch of new website </li></ul><ul><li>Addition of major client or contract </li></ul><ul><li>Announcement of contest </li></ul><ul><li>Announcement of donation to charity or participation in nonprofit event </li></ul><ul><li>Award received </li></ul><ul><li>Coverage in major media source </li></ul>
    5. 5. <ul><li>Grand Opening of X Company: Food, Fun, and Discounts </li></ul><ul><li>Yourtown, State – March 15, 2009- X Company announces the opening of its latest retail store in </li></ul><ul><li>Yourtown, State. The grand opening, which will be held on October 1 in the Shopalot Plaza, will feature </li></ul><ul><li>free barbecue, a bounce house for the kids, and 35% off all purchases to the first 100 customers. </li></ul><ul><li>The Yourtown store will be the 75th store opened in the X Company chain. Cera Mae, CEO of X Company, </li></ul><ul><li>says the company is expanding at a rapid speed: &quot;We have already surpassed our estimate of store </li></ul><ul><li>openings for the year, and the tremendous popularity of the store is the cause. We're thrilled to be </li></ul><ul><li>opening our 75th store, and look forward to many hundreds more.&quot; </li></ul><ul><li>About X Company </li></ul><ul><li>X Company, founded in 1983, creates casual clothing for teen boys and girls. With the recent acquisition </li></ul><ul><li>of Kewl Shoes, the Southeastern clothing store offers a full line of apparel, footwear and accessories at </li></ul><ul><li>reasonable prices. For more information, visit Contact Joy Beree PR and Communications 888-888-8888 [email_address] </li></ul>
    6. 6. Press Releases <ul><li>2 methods of distribution: </li></ul><ul><li>  </li></ul><ul><ul><li>online distribution </li></ul></ul><ul><ul><li>send directly to targeted media contacts </li></ul></ul><ul><li>Benefits: </li></ul><ul><ul><li>Educate people on your products/services </li></ul></ul><ul><ul><li>Get you in media without paying for ads </li></ul></ul><ul><ul><li>Boost SEO </li></ul></ul>
    7. 7. How to Write a Release <ul><ul><li>Who                                                           </li></ul></ul><ul><ul><li>What                                                         </li></ul></ul><ul><ul><li>When                                                          </li></ul></ul><ul><ul><li>Where                Subject line:                    </li></ul></ul><ul><ul><li>Why                    Attention-getting </li></ul></ul><ul><ul><li>How                    Clear benefit                   Don't Forget </li></ul></ul><ul><li>                                                                       Quotes </li></ul><ul><li>                                                                       Contact Info </li></ul><ul><li>                                                                       About Us </li></ul>
    8. 8. Pitching to the Media <ul><li>What Not to Do: </li></ul><ul><li>  </li></ul><ul><ul><li>Send to every reporter </li></ul></ul><ul><ul><li>Misspell name </li></ul></ul><ul><ul><li>Not do homework </li></ul></ul><ul><ul><li>Not read the publication </li></ul></ul><ul><li>What To Do: </li></ul><ul><li>  </li></ul><ul><ul><li>Target your list </li></ul></ul><ul><ul><li>Get proper spelling </li></ul></ul><ul><ul><li>Find updated list of contacts </li></ul></ul><ul><ul><li>Read the section that's best fit for your news </li></ul></ul>
    9. 9. Press Release Secrets <ul><li>Do </li></ul><ul><ul><li>show a benefit; why do people care? </li></ul></ul><ul><ul><li>provide contact info: website, phone, email </li></ul></ul><ul><li>  </li></ul><ul><ul><li>distribute T, W, Th </li></ul></ul><ul><li>Do Not </li></ul><ul><ul><li>turn it into advertising </li></ul></ul><ul><li>  </li></ul><ul><ul><li>just list product features; how does it help? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>spam reporters </li></ul></ul>
    10. 10. After the Release <ul><ul><li>Follow up with journalists you sent release to </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Post link to release on website </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Include link in email newsletter </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Post link on Facebook/Twitter (more on that later)  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Set up Google Alerts to track links </li></ul></ul>
    11. 11. Press Release Newsroom <ul><li>Does your website have a News page? </li></ul><ul><li>  </li></ul><ul><ul><li>Provides a single source for all your news </li></ul></ul><ul><ul><li>Chronological listing of company activity </li></ul></ul><ul><ul><li>Changing content good for SEO </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>PRWeb's Newsroom is an easy resource to use! </li></ul>
    12. 12. Bloggers: Your New PR Buddies <ul><li>Because bloggers look for fresh content regularly, you may be able to work with some in your industry to spread the word about your business. </li></ul><ul><ul><li>Product Reviews </li></ul></ul><ul><ul><li>Product Giveaways </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul><ul><ul><li>Brand Evangelist </li></ul></ul><ul><li>  </li></ul><ul><li>*Some bloggers charge for reviews. </li></ul>
    13. 13. Social Media: Cheap and Easy <ul><li>Social media can be a great tool to promote your business.  </li></ul><ul><ul><li>Interacts with other social media, blogs, websites. </li></ul></ul><ul><ul><li>Free or very cheap </li></ul></ul><ul><ul><li>Anyone can do it! </li></ul></ul><ul><ul><li>Expands the number of people who know your brand </li></ul></ul>
    14. 14. Social Media and PR <ul><li>Facebook </li></ul><ul><ul><li>Create Page for company </li></ul></ul><ul><ul><ul><li>press releases </li></ul></ul></ul><ul><ul><ul><li>questions </li></ul></ul></ul><ul><ul><ul><li>reviews </li></ul></ul></ul><ul><ul><ul><li>photos </li></ul></ul></ul><ul><ul><ul><li>events  </li></ul></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Find potential customers and follow them. </li></ul></ul><ul><ul><li>Tweet both personal and business. No one likes straight business </li></ul></ul><ul><ul><li>Create conversations! It's 2-way! </li></ul></ul>
    15. 15. Q & A <ul><li>Throw me your best PR questions! </li></ul><ul><li>Didn't get yours answered? </li></ul><ul><li>Visit and search for the a answer or email me at </li></ul>
    16. 16. Special Offer <ul><li>Visit the Marketing Eggspert Library at </li></ul><ul><li> and buy a marketing or PR ebook and save 40%! Enter the code “ expo &quot; at checkout. </li></ul>