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This work of BUS 330 Week 4 Discussion 2 Marketing to
Children contains:
Many companies are promoting products on The Cartoon
Channel, and other channels offering children
Business - General Business
Role of the Marketing Function . What is the role of the
marketing function in business?
In 200 to 250 words, explain the role of the marketing
function. What are some activities of the marketing
department? Explain how the marketing function determines
customer value. Respond to at least two of your classmates’
posts.
Guided Response:
Review several of your peers’ posts and identify activities of
the marketing department they did not include in their post.
Respond to at least two of your peers and provide
recommendations to extend their thinking. Challenge your
peers by asking a question that may cause them to rethink
the marketing function.
Products and Services . It can be harder to sell an intangible
service than a tangible product. After reading Chapter 3 of
the text, pick one of the cells in Table 3.4: “Service
Classifications” and name a service offered in that class—for
example, business remodeling service under consulting and
operations. In 200 to 250 words, describe a service in your
2. chosen category in terms of the four ways a service is
different from a product—its intangibility, inseparability,
variability, and perishability. Propose a solution for sale that
could be used as a point of competitive differentiation in a
marketing campaign.
Guided Response:
Review several of your peers’ posts. Respond to at least two
of your peers and provide recommendations to extend their
thinking. Challenge your peers by asking a question that may
cause them to rethink the differences between services and
products.
Product Life Cycle . By having an understanding of the
product life cycle, businesspeople can make savvy marketing
choices. What is a popular item today that you’ve seen go
through the product life cycle? Explain the characteristics for
each phase of the product’s life cycle. How can each phase of
the life cycle impact the product’s brand? You must use the
text and at least one additional scholarly source.
Guided Response:
Review several of your peers’ posts. Respond to at least two
of your peers to provide recommendations to extend their
thinking. Challenge your peers by asking a question that may
cause them to rethink the product life cycle.
Product Usage Categories . Visit Minimus.biz (Follow the link
located in required resources), a company specializing in
individually-sized products. Review the different product
categories along the left navigation panel of the home page.
How might these items be combined to create a usage group
like a “convention survival package” or “campers’ kit”?
Explain the reason for your choice.
Which items, if purchased, might create complementary
3. demand for another item in the line? Explain how it might
accomplish this?
Which items might substitute for another item? Why did you
choose that substitute and how might it affect demand?
Guided Response:
Review several of your peers’ posts and respond to at least
two of your peers. Provide recommendations to extend their
thinking. Challenge your peers by asking a question that may
cause them to consider other usage groups.
Customer Relationship Management . Choose a water park or
other vacation destination. Create a hypothetical marketing
campaign that uses what you’ve learned about the CRM
approach. Describe how you might apply insights about
developing long-lasting relationships with customers to
retain or reactivate past visitors. You must use the text and at
least one additional scholarly source.
Guided Response:
Review several of your peers’ posts. Respond to at least two
of your peers and provide recommendations to extend their
thinking. Challenge your peers by asking a question that may
cause them to rethink the use of CRM in a marketing
campaign.
Demographics and Trends. Appraise the three trends
described by American Demographics as America the
Crowded , The Mighty Mature Market , and The Consumer
Kaleidoscope . Explain how these trends overlap. Select a
trend and describe how it has contributed to more than one
of these population changes. You must use the text and at
least one additional scholarly source.
Written Assignment . The dramatic population growth
underway in China and India is currently dominated by the
4. young. Trends toward western-style consumption are
underway in both nations. Given the emphasis on the youth
market in the US over the last 60 years (ever since the baby
boom), what can you predict for marketers in these newly
youth-oriented consumer economies, as they follow the
same path?
Guided Response:
What products and services will interest these new youth
markets?
Compare and contrast the micro- and macro-environmental
forces that can influence the marketing strategies for these
products and services.
Will marketers in these countries use similar marketing
strategies to influence this group or will their strategies be
different from Western-based consumption marketers?
Explain your reasoning.
What opportunity for U.S. companies might you foresee?
Support your reasoning.
This assignment is designed to assess your critical thinking,
problem solving, and communication skills. Your paper will
be graded for its clarity, relevance, coherence, logic, and
depth.
Functions of Marketing Management . Assume you are the
Marketing Manager for Target or another brand. How would
you apply the four functions of the marketing management
process in your role? In your answer, identify how a
marketing manager might realize when it is time to focus on
one function or another. You must use the text and at least
one additional scholarly source.
Guided Response:
If you select Target, you may use Video 9.1: Marketing
5. Success as a source. Approach this discussion from the role of
a Marketing Manager. Review several of your peers’ posts.
Respond to at least two of your peers and provide
recommendations to extend their thinking. Challenge your
peers by asking a question that may cause them to
reevaluate their explanations for the four functions of
management. Provide examples that support your peers’
explanations.
Marketing Plan . Imagine you are consulting with a manager
of a business that sells cleaning supplies to nursing homes.
Your client wants to develop a marketing plan but has a small
budget for marketing his business. How would you show your
client the benefits of a marketing plan? If your client does not
agree with your marketing strategy for his business, explain
how you would respond and what approach you would use
to convince the client the marketing plan can be successful.
You must use the text and at least one additional scholarly
source.
Guided Response:
Respond to at least two of your peers and provide
recommendations to extend their thinking. Challenge your
peers by asking a question that may cause th...
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