Plus other content from class discussion, including student work for review.

1. #BUSCD Session 6
February 27, 2012

2. Quick Recap
Creative
Bulli Assignment
Standups
Break
Creative Exercise
Facebook

3. Advertising strategy is no longer only about inspiring the
creation of an ad.
Today it has to inform how brands generate content, engage
in the social stream, invite participation, and create
cohesion across all media.

13. We still need creativity

14. attract attention
get remembered
inspire sharing

16. Context

17. What makes content creative in
the age of participation?

18. incredibly entertaining
not marketing entertaining, but
genuinely entertaining. content that
you would seek out without it
intruding on your life

20. chipotle

21. perfectly relevant
right message or content, at the
right place, at the right time. (think
wheat thins)

25. "The online storm they whipped up around their show was a
masterclass in digital marketing. Following this triumph, they
easily topped our list of most-talked about fashion week
designers. They've changed the fashion landscape and next
season it will be telling to see who else has stepped up to the
mark."

26. totally useful
it brings genuine utility as a service
to the consumer, but in a way that
stays connected to the product or
brand

29. Storytelling: Chipotle (good enough to share)
Games: Heineken Star Player (play with friends)
Apps: Olmeca Tequila (social sharing/context)
Experiences: Teletransporter (public)
AR: Olympus demo (use and share)
Crowdsourcing: Sit or Squat, Pen Ready
Inside access: Burberry

30. Do I like it, really like it?
Would I tell my friends?
Would I share it socially?
Does it inspire awe?

45. tequila app
olympus

47. Team A Stand-ups
Aaron, Adam, Alyssa, Anne, Annie

49. 25 in 25

50. What if it were huge?
What if Marcel the Shell used it?
What if it were a metaphor?
What if the world were to be attacked by Origami?
What if it were a sculpture?
What if it were used to unite NY and Boston?
What if it were a Guinness record?
What if it were a playlist?
What if it starred in the SI bathing suit issue?
What if it came in a little blue box?
What if it were a political statement?

51. Boston/Facebook

52. Questions
Next Week