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What is going Viral on
Social Media?
By Corinne Cavanaugh
Take-a-Ways
What you will learn in the
next 17 Slides
What’s happening in social media marketing
What is going viral, ho...
What’s happening
in social media?
An Unintentional Movement
What do school
lunches have to do
with business?
 No secrets
 Testimonials
 Doing the right thing
What is viral?
What goes viral?
The Needs of Viral
Attention One Key Point Interesting Surprise
Need: Participation
Need: Emotional
What content
works for me?
 What does my tribe do in their spare time?
 Is this content fun or interesting?
 If I were ...
Going viral!
How to make content go far…
The Social Media Germ
“Sneezers’ are at the core of
any ideavirus. Sneezers are
the ones who, when they
tell ten or twenty...
Strategy Depicted…. Aacchooo!
Who are your Sneezers? (advocates!)
Who are my
Advocates?
 Location
 Fan base size
 Fan base similarity
 Pleasant/Irritating
Summary
If you want to viral …
• Know your audience
• Compelling content
• Sneezing!
Thank you,
Corinne Cavanaugh
What is going Viral on Social Media?
What is going Viral on Social Media?
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What is going Viral on Social Media?

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What's going viral, and how can you get it? Social media has a ton of lingo, Viral is one of the more important terms. In social media marketing we want to spread our messaging far and wide, this presentation explains how to do just that.

This was designed and presented live by me for in 2012. Storytelling and slide animation are not included here.

Enjoy,
Corinne Cavanaugh

Published in: Marketing, Business, Technology
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What is going Viral on Social Media?

  1. 1. What is going Viral on Social Media? By Corinne Cavanaugh
  2. 2. Take-a-Ways What you will learn in the next 17 Slides What’s happening in social media marketing What is going viral, how do I get it How to spread the word Note, this is a live presentation that has been slightly adapted for SlideShare. Storytelling not included!
  3. 3. What’s happening in social media?
  4. 4. An Unintentional Movement
  5. 5. What do school lunches have to do with business?  No secrets  Testimonials  Doing the right thing
  6. 6. What is viral? What goes viral?
  7. 7. The Needs of Viral Attention One Key Point Interesting Surprise
  8. 8. Need: Participation
  9. 9. Need: Emotional
  10. 10. What content works for me?  What does my tribe do in their spare time?  Is this content fun or interesting?  If I were online, would I actually read this?  Does this evoke a positive emotional reaction?
  11. 11. Going viral! How to make content go far…
  12. 12. The Social Media Germ “Sneezers’ are at the core of any ideavirus. Sneezers are the ones who, when they tell ten or twenty or 100 people about an idea— people believe them” - Seth Godin
  13. 13. Strategy Depicted…. Aacchooo!
  14. 14. Who are your Sneezers? (advocates!)
  15. 15. Who are my Advocates?  Location  Fan base size  Fan base similarity  Pleasant/Irritating
  16. 16. Summary If you want to viral … • Know your audience • Compelling content • Sneezing!
  17. 17. Thank you, Corinne Cavanaugh

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