9. The single most important activity for building the
knowledge required for eventual success in reading is
reading aloud to children. … Adults need to read aloud
to children, not just when children can’t yet read on
their own, but across all grade levels.
- Anderson et al, 1985
A very good day to you, ladies and gentlemen.
At Scholastic, we believe that literacy – the ability to read, write and understand – is the birthright of every child in the world as well as the pathway to succeed in school and to realize a complete life. Systematic cognitive research gathered over many decades provides proof beyond dispute that reading not only builds our brains, but also exercises our intelligence. In short, reading makes us smart. And at Scholastic, we are crazy about reading!
In fall 2015, Scholastic, in conjunction with YouGov conducted a nation-wide survey of children aged 6-17 and their parents, as well as parents of children aged 0-5 to explore family attitudes and behaviours in India around reading books for fun and to shed light of the role of parents in children’s early-literacy development before they enter school. The key findings of this research are based on a sample of 1752 parents and children that are nationally representative of the country’s English-speaking population with access to the Internet.
It is my pleasure today to present to you, on behalf of Scholastic, the key findings of the inaugural Kids and Family Reading Report, India edition. It looks at parents and kids’ attitudes and behaviours around reading books for fun and delves into four key areas around kids and reading:
What makes a child a frequent reader?
The importance of reading aloud to children from birth and beyond
The frequency and impact of children’s independent reading time at school
What children want in books
What does our survey tell us about parents and kids’ attitudes and behaviours around reading books for fun?
More that three-quarters of children aged 6-17 (77%) believe reading books for fun is extremely important or very important
Eight in ten children aged 6-17 (81%) say they love reading books for fun or like it a lot, with girls being more likely than boys to say they love reading books for fun.
One-third of children aged 6-17 (32%) report they are frequent readers but overall nine in ten kids (92%) say they read books for fun at least one day a week
Almost nine out of ten kids say they know they should read more books for fun and a similar number of parents wish their child would read more books for fun
As children grow older, reading competes with many screen-related activities and 85% of parents with kids aged 6-17 agree: “I wish my child would do more things that do not involve screen-time.”
Research tells us that children who read for pleasure are likely to do significantly better in school than their peers who rarely read.
There are four dynamics that are among the most powerful predictors of reading frequency among children aged 6-17:
How often a child is read books aloud
A child’s reading enjoyment
Having parents who are frequent readers
A child’s confidence in his or her ability to pick out a book to read for fun
Only one-third of children aged 0-5 (34%) are read aloud to 5-7 days a week. An additional one-third are read aloud to 3-4 days a week.
The American Academy of Pediatricians recommends that pediatiricians encourage parents to read aloud daily, beginning as early as six months of age. .. They explain “… those 15-20 minutes spent with a child can be the best part of the day. It’s a joyful way to build child parent relationships and set a child on the pathway to developing early lieracy skills.”
Across ages, an overwhelming majority of kids (85%) say they love or like being read aloud books at home, the main reason being it is a special time with parents.
Of those children aged 6-11 whose parents no longer read aloud at home, more than 57% did not want their parents to stop.