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30 things I have learned creating contents

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My conference at Ibermedia Programme (La Paz, Bolivia). September 2015.

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30 things I have learned creating contents

  1. 1. Eduardo Prádanos @EduardoPradanos eduardopradanos.com Ibermedia Programme - La Paz (Bolivia) - September 2015 30 things I have learned creating contents
  2. 2. Who am I? Eduardo Prádanos Grijalvo •  Currently creating an innovation agency (launch in October / November 2015) •  Founder Innovación Audiovisual •  Director Postgraduate Branded Content & Transmedia Storytelling (Inesdi) •  EuroTransmedia advisory board member •  Teacher at International School of Cinema and TV (Cuba) •  Twitter: @EduardoPradanos •  My blog: eduardopradanos.com •  SlideShare - LinkedIn
  3. 3. 1. ‘Connect & Develop’ is the future of innovation
  4. 4. 2. Unstoppable force is in the collective
  5. 5. Innovación Audiovisual A Transmedia project which includes a blog where more than 80 signatures expose our ideas, a monthly forum, a collaborative group and podcast
  6. 6. The seed
  7. 7. Editorial calendar
  8. 8. The blog http://innovacionaudiovisual.com/
  9. 9. 40 authors Production Creativity Analitycs Content Transmedia Storytelling Social Media
  10. 10. Secret group on Facebook: collaboration and joint assistance
  11. 11. Forum #InnovaciónAudiovisual
  12. 12. Our Manifesto
  13. 13. Production Creativity Analitycs Content Transmedia Storytelling Social Media Education Direction Music Sociology Sports Law 80 authors
  14. 14. Weekly radio section (and podcast)
  15. 15. Our dinners
  16. 16. 3. It’s very difficult to stay focused
  17. 17. 4. Our consumption content increases everyday
  18. 18. Source: Nielsen, 2015
  19. 19. 5. Contents will be great if we really think big from the beginning
  20. 20. http://www.bettercallsaul.com/‘Empieza algo nuevo’ (IKEA)
  21. 21. https://www.youtube.com/watch?v=r4L3yGCGLQk
  22. 22. 6. 'Swing' is now fashionable but 25 years ago I already played basketball :-)
  23. 23. 7. Millennials are actually digital illiterate
  24. 24. http://www.theatlantic.com/education/archive/2015/04/digital-natives-yet-strangers-to-the-web/390990/
  25. 25. https://medium.com/backchannel/a-teenagers-view-on-social-media-1df945c09ac6
  26. 26. 8. We always love good stories
  27. 27. #corrernoessolocorrer https://youtu.be/_r3SWEGU-HE
  28. 28. 9. Customers trust on people who look at their eyes
  29. 29. http://innovacionaudiovisual.com/2014/06/26/la-teoria-del-brillo-en-las-marcas/
  30. 30. 10. You don´t need to focus just on sales to get sales
  31. 31. https://youtu.be/5keczOhu0AU
  32. 32. http://www.telegraph.co.uk/culture/film/filmreviews/ 10614055/The-Lego-Movie-review.html “Never before have I felt less like a film was selling me a product, and then left the cinema more desperate to fill my house with the product it wasn’t selling” (Source: Telegraph)
  33. 33. 11. There are different types of spoilers
  34. 34. https://youtu.be/WAPNxU-m1Gw
  35. 35. 12. Trash TV has damaged more than what I thought
  36. 36. 13. Many people stopped reading in exchange of looking at Facebook
  37. 37. http://eduardopradanos.com/2015/01/22/nos-hace-la-hiperconexion-mas-infelices/
  38. 38. 14. Facebook is unstoppable
  39. 39. http://www.express.co.uk/life-style/science-technology/601367/Facebook-unstoppable-one-billion-users-single-day
  40. 40. http://www.territoriocreativo.es/etc/2015/08/facebook-es-ya-la-octava-compania-mas-grande-del-mundo-dos-motivos.html
  41. 41. InstantArticles
  42. 42. Interés doble de Facebook: aumentar el tiempo de permanencia en el site y obtener un 30% de los beneficios por publicidad. Posibilidad de incluir publicidad Computa el tráfico al medio directamente (Comscore y Analytics) Las grandes cabeceras obtienen de media un 60% de su tráfico a través de referencias en Facebook (Fuente: Wall Street Journal). El 48% de los encuestados había leído noticias de política en Facebook en la semana anterior a la consulta (Fuente: Pew Research Center) El ahorro de tiempo para consumir el contenido —conlleva un paso menos y tarda en cargar 10 veces menos— aumenta la cantidad de visionados de cada pieza de vídeo.
  43. 43. Facebook Anthology
  44. 44. Facebook Creative Shop
  45. 45. http://bit.ly/1dWOSzd
  46. 46. 15. Video wins
  47. 47. http://www.digitaltrends.com/home-theater/online-video-will-dominate-internet-traffic-by-2019/
  48. 48. DavidMuñoz:DiverXO
  49. 49. 16. Usual faces are the most credible
  50. 50. La Paz (Bolivia)
  51. 51. elrubius
  52. 52. Carlos Boyero
  53. 53. https://youtu.be/dbMdiPSpHhg
  54. 54. https://youtu.be/8W5g4IDBx38
  55. 55. https://youtu.be/d4AYNMKhDdk
  56. 56. https://www.youtube.com/user/EvanTubeHD
  57. 57. https://youtu.be/BHKTX1wi9HI
  58. 58. https://youtu.be/qEbNkatQ1E4
  59. 59. English: http://eduardopradanos.com/ 2015/07/13/why-i-left-havas-and- what-im-up-to-now/ Spanish: http://eduardopradanos.com/ 2015/07/08/por-que-me-fui-de- havas-y-en-que-ando-metido-ahora/ Reality blogging?
  60. 60. 17. There are real geniuses of snack content
  61. 61. Viners
  62. 62. https://twitter.com/HP/status/499956375255269376
  63. 63. https://youtu.be/B9Tx6olI3l8
  64. 64. https://vine.co/v/MQOOJ30jvLn
  65. 65. https://vine.co/v/M9LuOI5tEeO
  66. 66. https://youtu.be/8W5g4IDBx38
  67. 67. https://youtu.be/zHCy8nDcXRo
  68. 68. https://youtu.be/iPvoq_h4p4A
  69. 69. (*) Although long formats must survive
  70. 70. 18. We are going to kill influence marketing before it has been born
  71. 71. 19. If there is live streaming video, much better
  72. 72. 20. Despite all this (and fortunately) there is a big gap for the radio
  73. 73. 21. #ContentStrategyIsNewCreativity
  74. 74. 22. It´s extremely hard to get
  75. 75. BBC Taster: Cocreation and prosumers
  76. 76. http://www.bbc.co.uk/taster/
  77. 77. http://www.bettercallsaul.com/ “We are still just scratching the surface” Ralph Rivera, director of BBC future media:
  78. 78. http://www.bettercallsaul.com/ “We have never really challenged the storyteller to tell their story in a different way, to tell it in a way that takes advantage of what the technology makes available. How do we take the internet and go from it being a distribution platform to being a medium unto itself?”
  79. 79. http://www.bettercallsaul.com/ “I believe that is the challenge for all media companies going forwards, and that is the challenge that we are going to be taken on and we are going to do that in the open, engaging with the public to let us know how we are doing”.
  80. 80. 23. The audience, inadvertently, demands Transmedia strategies
  81. 81. http://www.bettercallsaul.com/ El Ministerio del Tiempo
  82. 82. https://youtu.be/EujaUIiPr4w
  83. 83. Vodafone Yu
  84. 84. Marta Gasset (Vodafone): “We wanted to be the favourite brand for young people”
  85. 85. http://www.bettercallsaul.com/
  86. 86. http://www.bettercallsaul.com/
  87. 87. http://www.bettercallsaul.com/
  88. 88. https://youtu.be/UeAP7IEh2UA
  89. 89. 24. Technological innovation applied to content generation is unstoppable
  90. 90. 25. Twitter doesn´t find its way
  91. 91. 26. Social Networks are synonymous with a lot of work and complains and less money
  92. 92. Fuente:Clientadas
  93. 93. 27. One-click purchase is the biggest enemy for bad managers
  94. 94. http://adage.com/article/digital/youtube-adds- click-shop-button-trueview-ads/298702/
  95. 95. 29. Even a great content must have Paid Media
  96. 96. 29. Human beings seek the way to find interesting content
  97. 97. http://innovacionaudiovisual.com/2015/02/10/el-paquete-algo-mas-que-el-netflix-cubano/
  98. 98. 30. Best of all is I still have so much to learn!
  99. 99. Eduardo Prádanos Grijalvo •  epradanosg@gmail.com •  Twitter: @EduardoPradanos •  My blog: eduardopradanos.com •  SlideShare - LinkedIn Thank you! ;-)

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